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10 Ways to Get Your Brand to Succeed on Pinterest

For many companies, social media in the workplace is a major faux pas. Scrolling through your Newsfeed mid-meeting totally warrants the disapproving glares from your co-workers. However, correctly using social media is a great way to maximise your resources.Pinterest is a valuable resource for any company and certainly your marketing department. In fact, Pinterest has over 10 million users in the UK (nearly as many as Twitter). You can use boards for anything from showcasing your products or services to announcing news.First things first: you’ll need to sign up for an account. Next? Check out our list of 10 Ways to Get Your Brand to Succeed on Pinterest.

1. Get the whole team involved

Signing up for an account takes just seconds. Have your co-workers like and share your pins to help create some buzz. Also, share the link to your boards on other social media sites.

2. Ensure your links are mobile-friendly

Over half of Pinterest users in the UK are using the app. Your pinned links must work on mobile if you want to keep the attention of your audience.

3. Install the button

The Pinterest button (or widget, or plugin) is available on most browsers. Rather than compiling a list of things you’d like to pin, the button allows you to instantly add something to one of your boards. You don’t even need to leave the page.

4. Master your keywords

Users have the option to browse through categories (such as the Popular page), but many rely on search to target their specific needs. With one look at the search bar, you’ll see why. Users can instantly nix and add keywords to enhance and narrow their search.

5. Stay organised

Your audience may visit your Pinterest account and see your boards. Stay organised and topical with each one. You can have a single board for each product and service as well as boards for offers and even meeting the team.

6. Know your audience

This goes without saying. However, did you know that 90% of UK Pinterest users are female? Did you also know that the two most popular categories are DIY and Recipes?You need to leverage your content accordingly. Get creative with how you can contribute! (Or just ask us for brilliant ideas. Okay, we’ll give you one: a kitchens company could write an article about DIY that can maximise kitchen space for messy recipes.).

7. Buyable Pins

While this option is available on the American platform, it appears to be on its way to the UK. With this feature, you’ll be able to purchase sponsored content to really zero in on your target market. Set aside that budget.

8. It’s all about photos

With Pinterest, users rely in images to catch their attention. If the image is blurry, illegible, or lacks panache, they’ll scroll right by you. Adding text is a great way to gain more attention as users can understand your content without reading the smaller text description.

9. Respond to comments

Pinterest users utilise the comments to add their own opinions, offer feedback, as well as tag their friends. Your engagement and responses will only push more awareness and interest (hence P interest ).

10. Produce content

Alas, content is king! The best way to get more engagement on Pinterest is to add valuable content. This is a great time to add blogs, specifically with “how to” themes (hey, you’re reading this one, aren’t you?). Users love concise and cohesive content so brush up on your formatting and don’t forget the attention-grabbing image to go with it.

What do you think about using Pinterest as part of your social media marketing?

This blog post was written by:

catherine • Jan 17, 2017

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