5 Quick & Simple Digital Marketing Ideas for Valentine's Day
With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).There have already been some exceptional campaigns launched for 2019’s Valentine’s Day. With these in mind, here are some quick and simple ways to make the most of the hype surrounding the day of love.
1/ Theme your landing pages
Even if you are short on time, a themed landing page dedicated to Valentine’s Day is really effective in grouping together your Valentine’s deals, products or events. Last minute gifts for Valentine’s Day are more common than any other holiday, so make sure your offers are still prominent right up-to (and during if you can) the day itself.Whether you are offering spa treatments, promoting meals at your restaurant or selling gifts, broadcast on your website
as much as possible what you have to offer during the run up to this big day.
2/ Engage your customers using social media
Everybody has stories about Valentine’s Day, so why not ask them to share them to get some interaction building? People love to talk about themselves so get them talking through a dedicated hashtag. Equally, not everybody wants to celebrate. More humorous hashtags such as #disasterdates, #worstgifts or #Vdayembarassments often get a much better response! The responses you get are perfect for creating content for blogs or email newsletters.
3/ Email marketing and analysis
Your email marketing
should be light-hearted and fun whilst promoting your offers to the right people. If your database is big enough, separate the recipients to produce bespoke targeting. Analyse the response you get to see which landing pages people are more prone to and maximise on these offers as Valentine’s Day gets closer.
4/ SEO is essential
You should always be thinking about seasonal SEO
, whether it is Christmas, Easter or Father’s Day. Gift-givers rely on search engines for the perfect gifts and ideas. However, less than 6% of users go to the 2nd page of search results. Make sure you are on the 1st!
5/ Promote through AdWords for immediate traffic
Google AdWords
can be used to gain short term success for your Valentine’s Day marketing campaigns. This can then be the foundation to your social media and email campaigns, which should all look and feel connected to your landing pages. Consistency is key to creating the brand image around your promotions, so discuss the design and tone around your Valentine’s marketing campaign right from the beginning.Digity can help your business grow its digital footprint utilising all of the above strategies. From redesigning your website to getting noticed on social media, our team will ensure your digital presence attracts prospects, delivers sales and ultimately increases business success. A marketing campaign for Valentine’s day is very important, but a digital marketing strategy
all year round is essential.
Get in touch on 01189 100 012 or drop us an email at
wokingham@digity.co.uk
to discuss how we can help you business increase success online.
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