A few years ago the ‘experts’ were telling us that email was dying out, that social media will take its place and soon it will be an almost worthless expense. Well, weren’t they wrong! Yes, social media has boomed incredibly, but it takes on a very different role to emails, so has not, and will not, replace it. With the ability to easily create responsive emails which can be viewed on mobile devices without difficulty, email campaigns are still a great way to contact your customers and continue to build awareness and push sales. But are you making the most of your campaigns? Or worse, are you not sending out any at all? Here are some simple tips that can transform your campaigns and help you to get the best return.
Integrate with social media
Social media is not replacing emails, but by using them hand-in-hand you can increase your reach. Make sure you include your social icons within your campaigns and encourage recipients to follow you. You can and should also use social media sharing buttons on your email; this will increase the reach of your email as it will be seen by followers of your email subscribers if they share. It’s always good to remember this can be done in reverse too - share a link to your email registration on all social media platforms to help to build your database.
Use catchy subject lines
You must always include a subject line, to help prevent being caught in spam filters, and making them enticing will work towards increasing your open rate. This doesn’t mean you should use ‘click-bait’ or misleading subject lines, as this will only annoy recipients and make them more likely to unsubscribe, but you should make sure they are something your consumers would be interested in clicking on. You could include an offer, or ask a question, but whatever you do keep it short and sweet.
Email is a personal social medium for business, so utilise it
With email, not only can you personalise the name, but if you collect and store enough data, you can personalise them based on location, or products they are interested in. This will help to make the content seem as relevant as possible for the recipient and will make them much more likely to call-to-action. Another way to make emails much more personal is to sign off from a staff member, rather than the company name.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.