A few years ago the ‘experts’ were telling us that email was dying out, that social media will take its place and soon it will be an almost worthless expense. Well, weren’t they wrong! Yes, social media has boomed incredibly, but it takes on a very different role to emails, so has not, and will not, replace it. With the ability to easily create responsive emails which can be viewed on mobile devices without difficulty, email campaigns are still a great way to contact your customers and continue to build awareness and push sales. But are you making the most of your campaigns? Or worse, are you not sending out any at all? Here are some simple tips that can transform your campaigns and help you to get the best return.
Integrate with social media
Social media is not replacing emails, but by using them hand-in-hand you can increase your reach. Make sure you include your social icons within your campaigns and encourage recipients to follow you. You can and should also use social media sharing buttons on your email; this will increase the reach of your email as it will be seen by followers of your email subscribers if they share. It’s always good to remember this can be done in reverse too - share a link to your email registration on all social media platforms to help to build your database.
Use catchy subject lines
You must always include a subject line, to help prevent being caught in spam filters, and making them enticing will work towards increasing your open rate. This doesn’t mean you should use ‘click-bait’ or misleading subject lines, as this will only annoy recipients and make them more likely to unsubscribe, but you should make sure they are something your consumers would be interested in clicking on. You could include an offer, or ask a question, but whatever you do keep it short and sweet.
Email is a personal social medium for business, so utilise it
With email, not only can you personalise the name, but if you collect and store enough data, you can personalise them based on location, or products they are interested in. This will help to make the content seem as relevant as possible for the recipient and will make them much more likely to call-to-action. Another way to make emails much more personal is to sign off from a staff member, rather than the company name.
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