Design & Branding Blog Posts

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DESIGN & BRANDING BLOG POSTS

Digity Blog

By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

By Chris Lunn 14 Jul, 2017
The team behind Inspire MediLaw recently approached us to help create a brand for this new business as well as design a website to showcase their event and conference information.  The website enables people to book direct and the booking function will evolve to include online payments in the second phase of the website.
By Alix Davis 30 May, 2017
When it comes to designing logos, arguably one of the most important aspects is the colour choice. This will change how a consumer feels about any particular brand, and they will subconsciously categorise it based on the colour. To make sure your brand’s logo stands out from the crowd, it's key to use appropriate colours which differ from the competition.

Colour has a very integral link to emotion and we instinctively link certain colours with feelings. For example, in western culture, blue tends to be associated with calmness, professionalism and integrity. This makes it a highly popular choice, especially for more corporate brands who want to exude a feeling of calm authority without being intimidating. Green is seen to promote growth, freshness, nature and health. Green and blue are often used together in the health industry. Many logos for dentists, physiotherapists, health services and also science and environmental companies will use one or a combination of these colours.
By Catherine Dove 28 Mar, 2017

On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.

As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!

By Ellie McDaniel 27 Jan, 2017
We are delighted to announce the launch of our brand new website for House of Flowers . As they are establishing themselves as a truly luxurious brand, we decided the logo needed to stand out and be recognisable whilst still adhering to the values of the company. With this in mind, we started by creating the logo and then built the rest of the brand around it. House of Flowers felt it was important for the logo to show the simplistic elegance of their collections, and we think the refined yet traditional 'H' does this perfectly. 

Once the brand was established, we started to design the website , which needed to manage regular subscriptions and additional orders quickly and efficiently as well as look visually appealing. The flowers in the collections are selected from the market the morning of delivery to ensure they stay fresh for as long as possible, so all deliveries must be handled manually. This means that the e-commerce section of the website had to be easy to use and allow the floral architects to focus on creating stunning collections without worrying about the technology behind the orders. 
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