Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence. The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.
1/ Well Known Badges and Logos
Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos, previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.
With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).
There have already been some exceptional campaigns launched for 2017’s Valentine’s Day. With these in mind, here are some quick and simple ways to make the most of the hype surrounding this day.
1/ Theme your landing pages
Even if you are short on time, a themed landing page dedicated to Valentine’s Day is really effective in grouping together your Valentine’s deals, products or events. Last minute gifts for Valentine’s Day are more common than any other holiday, so make sure your offers are still prominent right up-to (and during if you can) the day itself.
Make it obvious on your website homepage through the use of through banners, links and relevant images. Whether you are offering spa treatments, promoting meals at your restaurant or selling gifts, broadcast on your website as much as possible what you have to offer during the run up to this big day.
2/ Engage your customers using social media
Everybody has stories about Valentine’s Day, so why not ask them to share and get some interaction building? People love to talk about themselves so get them talking through a dedicated hashtag. O2’s for example developed #O2tweetheart which worked fantastically well a couple of years back. Equally, not everybody wants to celebrate. More humorous hashtags such as #disasterdates, #worstgifts or #Vdayembarassments often get a much better response! Additionally, the responses you get are perfect for creating content for blogs or emailers.
Last year we saw a shift in the design world as brands looked to connect more on a personal level with customers. Apps have become more conversational and even your online banking treats you like an old friend. There has been an emergence of ‘vintage’ design as many brands are providing a hand-crafted spin on their products and independent businesses are coming into fashion. There's also a higher interest for consumers in the sourcing of products which has influenced design and copywriting campaigns.
As a response, brands have become more transparent and even blunt in order to remain open with their clientele. Going into 2017, we will see quite a bit of this continuing but with new advancements in UX/UI design and adaptation to new mind-sets and technology.