Digity: Responsive In A Multi-Screen World

  • By Chris Lunn
  • 30 Mar, 2015

The days of simple html or flash are behind us and your business now needs to target users on mobile, tablet and desktop devices, serving content to them in different ways.  The common term for websites which serve all 3 needs is 'responsive'.

It's easy to assume that some types of people will typically just use one type to device to find you but research shows that 90% of people use multiple screens sequentially to accomplish a task over time.  The average person uses a combination of 3 different screens every day and smartphones are the most common starting place for online activities.
When it comes to more complex activities, PCs/laptops are still the most common starting place whereas tablets are the most often starting point for shopping and trip planning.

Depending on your industry therefore, your main focal point for design is likely to change but what these stats really tell us is that we need to be considering all 3 continuously.


The Future For Mobile Only Sites

Whilst having a bolt-on mobile site for your company helps the visitor experience, Google themselves declated back in 2012 that they preferred responsive web design over separate mobile and desktop websites.

The reason is that one single URL makes it easier for Google to search a site for relevant content and therefore responsive websites generally rank higher in search results.

Our
multi-screen websites are unique, containing high-powered, built-in features which are designed to meet the needs of your business and customers.

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By Chris Lunn 01 Jun, 2017
Over the years we've supported lots of different causes as a company and I'm a big believer in experiencing new things and helping where I can. With this in mind I recently took part in a charity abseil for Emerge Poverty Free and the fundraising went well.  I know a few others who are doing similar things at the moment so I've put together a quick guide to help everyone who is about to embark on a fundraising mission.  

So here are my 8 top tips which are all really quick and easy to implement - I hope they come in handy:

  1. Set-up your online donation page ASAP - we hear the Virgin Money Giving set-up is very good

  2. Tell everyone you know what you're doing via email - create a sincere email to let them know what you're doing, when and most importantly why!  Give them a link to your donation page.  I included some people I hadn't spoken to for a while and others who I flat-out thought would never sponsor me - but I figured if you don't ask, you don't get.  I was amazed by what happened!

  3. Depending what you're doing there's likely to be some training involved so keep people updated via social media (all your accounts) as to progress - with every post make sure there's a link to your donation page

  4. With every donation you receive, thank that person publicly on your social media account and if you're friends with them, tag them in (this will encourage even more support and interest from them but equally it's a subtle reminder to the other onlookers).  Definitely post a link back to your page too every time - I can't stress how important adding links continually is on social media along with great images - either of you or related to the quest!

  5. Add a banner to your email signature - you no doubt send a lot of emails so make use of it with a link back

  6. Ask certain people to sponsor you early - you need momentum for a campaign so the sooner someone starts the ball rolling the better

  7. On the day (or through the days if it's a longer challenge) get various photos and you could even do a Facebook live stream to showcase the event itself - guess what I'm going to say here?  Yes, add a link to your sponsorship page!

  8. In the days after, thank everyone for their support again and remind them why it was so important to you - with a link to your page.  Equally, tag the charity (and use any hashtags) in to all your posts throughout as you'll get extra likes and shares when you do.

Overall you get the idea - hammer home the awareness of what you're doing and you'll wear down those who are either a bit resistant or just lazy.  I set a goal of £250 for my abseil and I hit that after step 2 (inside 24 hours).  As a result of continually following the other steps I ended up generating £848 including gift aid which I was blown away by.  

It didn't take a lot of time or effort, 10 minutes a day in the fortnight before (google image searching and writing some posts) was plenty.

Good luck and if it helps, feel free to copy and share this advice as you see fit.  It's the difference between a little and a lot and we all know every extra pound raised really does help.

The best bit... and this was an added bonus, but people really cared about what I did.  One client even signed up to do it with me with only 2 days to go which was awesome and the whole thing resulted in conversations with people I wouldn't have had otherwise.
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