Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence. The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.
1/ Well Known Badges and Logos
Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos, previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.
We were recently approached by Olu Odeniyi, President of the Maidenhead Chamber of Commerce, about running an event together to help inspire members regarding online advertising. The discussion progressed and naturally Google came up in conversation. One thing led to another and soon we had arranged for us to host a session, led by Google at their office in central London.
The theme was focused on Google Adwords and this masterclass workshop was a full-house and a fantastic event, looking at optimisation skills and introducing unique business opportunities.
12 business owners joined the session to ask questions and learn how to grow their business through AdWords marketing. Two experienced members of Google's staff led the session, helping the applicants develop their own individual AdWords plan for their business.
Despite all the offers in shops, UK shoppers opted for online sales this Black Friday. Sales on the high street were down 7% compared to last year and down 5% in shopping centres.
But, online sales on Black Friday were up an incredible 25% compared to 2015. With a clear preference for online shopping, retailers focused their efforts into marketing for online sales and it worked.
While the campaigns for the shopping holiday were fairly underwhelming this year, we’re bringing you the good, the bad, and the ugly to show what works with shoppers.
To say Cyber Monday is popular is an understatement. Last year, Currys were selling 30 TVs a minute
. Throughout the UK, online shoppers spent a whopping £968m, a whole £248m more than in 2014. Clearly, Cyber Monday isn’t just another trading day. Instead, it’s a day where your company could be profiting while your customers remain at the office or in their homes.
Maximising Your Online Shop
The keyword for this sale-inducing holiday is “cyber.” With everything online, your customers and target market are going to be looking online for updates and information. By updating your social media pages with information such as new deals, how much stock is left, or even your updated and expedited shipping rates, they’ll be more likely to visit your online shop. A great way to create buzz and gain attention for your company is to offer a new sale or incentive every hour. This will have buyers tuning in all day with anticipation to see what else is coming.
Cyber Monday is also a great day to reveal new products. In addition to sales, your target market will be looking for ideas for their holiday shopping. By advertising something new, you’ll be there to be found right when potential customers are looking.
The holidays are right around the corner whether your business is prepared or not. The first big day for consumers and brands alike is Black Friday. In 2015, consumers in the UK spent an incredible £3.3 billion throughout the Black Friday weekend. So, how can you take advantage of this pseudo-holiday?
The first thing to realise is that all types of businesses can utilise Black Friday. Of course, retail and e-commerce companies can offer huge discounts on items, bulk buying discounts, or a variety of deals to reach more customers. It can also be used as a way to get rid of certain stock to make room for new products.
But, the goal of Black Friday isn’t just to complete sales. Rather, it’s the chance to nurture your leads with incentives and add leads to your database. For those of you without a storefront or an online marketplace, you can still get in on the action. For example, a kitchens and bathrooms company could offer a discount for customers who book future consultations or installations on Black Friday.
Regardless of your industry, advertising your Black Friday offering is paramount. If you drive awareness and have attractive deals, the customers will come. With your advertising, it’s important to use the best language to draw in customers. Language that inspires competition, such as “only 100 available,” can actually dissuade customers. Instead, the language should focus on positivity and the sense that the customer is getting more than their money’s worth.