Email Marketing

This area receives a lot of bad press thanks to the 'spam' issue that I'm sure you are all aware of. That said, email marketing does offer a fantastic opportunity to engage a relevant audience depending on your database.

Thanks to technological advances, it is now possible to send out your email newsletter and within minutes, receive data on how many were successfully delivered. This is clearly useful but it's the tip of the iceberg as you can also see how many recipients opened the email, how many clicked on links, which links have been most popular and even go down to who clicked on which link!

From a marketing point of view this is fantastic as you can start to build up some awareness of which content is popular/un-popular and you have the potential to run follow-up campaigns based on their actions.

So despite certain organisations ignoring the data protection act, we fully support it and we are on hand to help you make the most of your email marketing in the most ethical and effective way.

We are currently working with one of the largest email distribution services in the UK and we have negotiated exclusive rates for our clients based on their send volumes.

If you would like to discuss this area further, contact us.