How to Make your Recruitment Website Stand Out

  • By Alix Davis
  • 10 Nov, 2016
Recently, we have been hard at work developing a new website for the fantastic recruitment company  Calibre Candidates , based in Reading. This presented a series of opportunities when it came to mapping out the user journey for both candidates and clients going forward. Different industries have different priorities for their websites and recruitment companies need a website which is easy for job-seekers to navigate and enables them to easily submit their CV making the experience of finding a job as hassle-free as possible.

Their new website has been streamlined to offer a well-guided service of uploading your CV along with options to add a URL to your LinkedIn profile to add further depth to your application. The sign-up service also enables Calibre Candidates to provide a more tailored service to job-seekers as there are more questions asked about themselves and what they are looking for. The layout of the website has been designed to provide a modern feel as well as making it very easy to understand and use. It was important to Calibre Candidates that the design would be responsive to improve the experience on mobile devices as well. The design also highlights important information for the user such as a list of recent jobs on the main home page as well as the location, salary, and the type of contract. All of the different sections are clearly labelled in the navigation menu which remains anchored in place as the user scrolls down the page meaning fast access to any of the different sections wherever they are on the page.

Tailoring website functions to match the needs of your users can be extremely beneficial to your your business, your clients, and your website users. For Calibre Candidates, Digity have considered all aspects of the user experience in order to create a browsing and job hunting experience that is simple, functional, and aesthetically pleasing.

If you would like to see what we can do for your business, contact us  today.

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So here are my 8 top tips which are all really quick and easy to implement - I hope they come in handy:

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  2. Tell everyone you know what you're doing via email - create a sincere email to let them know what you're doing, when and most importantly why!  Give them a link to your donation page.  I included some people I hadn't spoken to for a while and others who I flat-out thought would never sponsor me - but I figured if you don't ask, you don't get.  I was amazed by what happened!

  3. Depending what you're doing there's likely to be some training involved so keep people updated via social media (all your accounts) as to progress - with every post make sure there's a link to your donation page

  4. With every donation you receive, thank that person publicly on your social media account and if you're friends with them, tag them in (this will encourage even more support and interest from them but equally it's a subtle reminder to the other onlookers).  Definitely post a link back to your page too every time - I can't stress how important adding links continually is on social media along with great images - either of you or related to the quest!

  5. Add a banner to your email signature - you no doubt send a lot of emails so make use of it with a link back

  6. Ask certain people to sponsor you early - you need momentum for a campaign so the sooner someone starts the ball rolling the better

  7. On the day (or through the days if it's a longer challenge) get various photos and you could even do a Facebook live stream to showcase the event itself - guess what I'm going to say here?  Yes, add a link to your sponsorship page!

  8. In the days after, thank everyone for their support again and remind them why it was so important to you - with a link to your page.  Equally, tag the charity (and use any hashtags) in to all your posts throughout as you'll get extra likes and shares when you do.

Overall you get the idea - hammer home the awareness of what you're doing and you'll wear down those who are either a bit resistant or just lazy.  I set a goal of £250 for my abseil and I hit that after step 2 (inside 24 hours).  As a result of continually following the other steps I ended up generating £848 including gift aid which I was blown away by.  

It didn't take a lot of time or effort, 10 minutes a day in the fortnight before (google image searching and writing some posts) was plenty.

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