Even if you don’t sell flowers, chocolate, jewellery, or lingerie, Valentine’s Day is a unique opportunity to reach your target market in a creative and engaging way, and hopefully generate sales as a result. With any holiday or relevant upcoming event (such as Mother’s Day) there are 3 core ways to approach your audience- social media, email marketing, and a minisite or section of your website highlighting relevant deals. Ensure each platform corresponds with the same messaging and tone.

Social media Social media presence is imperative to the success and growth of your business, especially due to the frequency of users now present across multiple platforms. A holiday provides a chance to be more creative, interesting and topical in your social campaign, cutting through the repetitive rabble from other commercial pages on these social media. Imagery is essential on these platforms. For Valentines, you could obviously keep your imagery red, pink, and heart shaped- Facebook is a particularly good choice for this, as it is easy to change your cover photo to a themed image. No post should be more than 20% text, so ensure each social post includes a relevant image. Now be imaginative. No matter what your company sells, it is definitely possible to relate it to the particular holiday. Here are some examples:

From a wholesale, catering equipment company to a predominantly kitchen focused furniture business, each can creatively and engagingly relate the products to the upcoming event, Valentine’s Day.
Email Marketing For a Valentine's Day email, your layout should be built around some interactive elements, such as games, animations, GIFs, or even just a personalised message. Again the imagery is imperative, but ensure you do not cram too many pictures into your email, as this can look overwhelming and crowded. Your call-to-action button should fit in with the theme, but stand out as the most important part of the layout. However it shouldn’t stick out like a sore thumb- ensure it matches your design elements whilst also drawing the eye.When do you send your emails? For smaller holidays such as Valentine’s Day and Mother’s Day (compared to Christmas), you don’t need to be sending anything out months in advance. Send it out between a week and a few days before the holiday, ensuring that any orders for the event can be received in time. This may be too late for V day, but think about it in the future.
Microsite Campaigns Developing a microsite or section of your website dedicated to a certain calendar event can be a great way to reinforce your message. It can also become the sole landing page that your social media and email campaign recommend, so that a seamless switch can be made between each platform. The design, tone, and the message should be reflected between these platforms, providing users’ confidence that they are on the right page.

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