Marketing Blog Posts

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MARKETING BLOG POSTS

Digity Blog

By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 05 Jul, 2017

We know you are super busy running a successful business, and that there are never enough hours in the day to get everything done. You may not have the time, inclination or confidence to post regularly onto your business social media platforms, and therefore have employed someone to ensure that your business accounts are always active. Whether this be a young, techy nephew or an experienced agency, it is not a bad idea to enlist somebody's help in sharing interesting and relevant content onto your business pages. 

Although you have shifted the time and responsibility onto a third party, there are still a lot of quick activities you can personally do online to support your company's social media presence. You will be surprised at how huge a difference it can make to your following and potential customer base if you spend just a couple of minutes completing these simple actions on social media. Get your team of employees on board as well to see an even bigger improvement. 


Have a quick read now, and share this blog with your employees for the biggest impact:


Create Your Page

Have you got Facebook, Twitter or LinkedIn? Now is the time to make an account! It is very intuitive, but if you are really struggling, there are lots of step-by-step guides online to help (see below). If you would rather just make one account for now, we recommend creating a Facebook account as priority. Once you have made your account (and got your bearings!), be sure to like and follow your company page.

How to set up your Facebook account

How to set up your Twitter account

How to set up your LinkedIn account

Share your business Facebook page on your personal account. Use your personal account to invite your friends to like the business page. See below:
By Catherine Dove 02 Jun, 2017

Regardless of your industry or business, Father’s Day is a great opportunity to grow your client or customer base, stimulate sales and boost your profits. With Father’s Day fast approaching (Jun 18th), you need to start taking advantage of this great gift-giving holiday with effective and innovative marketing techniques! 

Through creating a great Father’s Day campaign that consistently goes across all of your online marketing platforms, you can be sure to boost exposure and drive conversions for your brand.  Here are our tips to make the most of it.

By Ashley Timms 26 Apr, 2017

Social media platforms are continuously adding new features where your brand can benefit. As an example, you can check out our latest social media tip blog on How to Successfully Use Instagram Stories for Your Business .

While the features can bring in more views, likes, and followers, it’s often difficult to juggle it all. So, this month, we’re covering 3rd party apps to improve your social media presence. Some of the below may be entirely new or you may already use them. Check out our list to unearth their full potential!

By Catherine Dove 01 Mar, 2017

Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence.  The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.  


1/ Well Known Badges and Logos

Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos,  previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.

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