Compete harder, grow faster
Our experienced digital marketing consultants will take control for improving key areas for your business online. The combined effect will be an increase in awareness, leading to increased website traffic and enquiries/sales.
We start with an initial consultation (which takes an hour and is FREE to help us all assess the fit) and from there we will create a package which covers some if not all of these key areas:
- Website reviews
There are always two key areas which hold businesses back online; lack of relevant traffic and/or their ability to convert visitors in to customers. We will therefore audit your current website to assess all areas and make our recommendations for how to improve performance and returns, repeating the process regularly periodically.
- Monthly planner
This may include details of when you run sales/campaigns, when key industry events take place, seasonal variations, special occasions, holiday periods, company milestones etc.
- Key metrics report
We'll focus on the areas we can control which include website traffic, social media followers, enquiries generated etc. You focus on your key metrics (notably sales) and feedback to us so we can track the overall return together.
- Regular planning & review sessions
Typically we run a quarterly planning meeting to look at a 3 month period on one session and then monthly reviews of the results from our activity. We can then adapt the plan as required but keeping-in-touch on a regular basis outside of these planning sessions is also key.
- Marketing SWOT & competitor analysis
This will identify the areas we need to continually reference and focus on why potential customers should buy from you. Additionally we'll keep an eye on your competitors and look at how we can get you to compete harder.
- Search engine strategy
From boosting organic listings to running effective advertising campaigns via Adwords, we'll help you grow your presence on search engines and be there to found when potential customers search. We'll also assess the relevance of the content on key landing pages and improve conversion.
- Social media
We will help you find the right tone of voice based on different networks i.e. LinkedIn (professional) vs facebook (personal) and our copywriters will create engaging posts to grow your following. Additionally we can look at running targeted advertising campaigns to boost likes of your pages and drive direct traffic to your website or key landing pages.
- Web content creation
Our team can write and publish blog posts, news items, infographics and even create videos to help get you noticed more often. This is vital for any company which is serious about improving their search engine rankings and growing their social media following.
- Online advertising programme (Adwords, facebook etc.)
Our expert consultants will manage your budget to meet your objectives and ensure the return on investment is high making regular suggestions regarding coverage, targeting of campaigns and budgets.
- Keeping your website fresh & growing
We'll make sure the above work is all fed back in to your website where possible, making it bigger and stronger all the time. Big brands invest in this type of approach for a reason - it works!
- Tools to improve sales conversion
We can take leads from your website and automatically put them straight in to your sales management system or CRM to help you focus on progressing them. This makes a huge impact both in terms of time-saving but keeping opportunities warm which might have previously been written-off or neglected.
- Email marketing campaigns
There's a concern that companies can email too much. This is a valid concern but we adopt an ethical approach to email marketing which is all centred around being relevant. We'll keep your messages fresh and engaging to keep talking to suspects, prospects and existing clients on-mass to help grow your company.
There will be even more areas which we'll identify when we start working together - ultimately if it's going to make you more money, we'll consider it in the plan!
See what we can do for you
The true value of our planned approach comes from ability to prioritise what to do when. There's no point spending money on driving traffic to a website that won't convert - or spending all your budget on a website and leaving nothing left to drive traffic. We therefore take a pragmatic and tactical approach to building you up, making informed decisions as we go.
Request a FREE Consultation
We specialise in helping businesses turning over between £350,000 and £5m to grow sales faster. Let us show you what we can do: