Top Tip : Research your competitors to gain insights about your market. This can be achieved by scoping out other businesses’ websites, pricing updates, press releases, newsletters , and more.
Why : Your potential customers are reviewing your competitors before committing to a purchase, so why can’t you? Whether you’re looking for inspiration or price matching, your competitors are an invaluable resource.
When : Make this a week or bi-weekly activity to stay on the ball. By staying updated on events, news, and conversation topics by comparable businesses in your industry, you can better position your offering.
Pro Tip : You should also look at what your competitors are posting on social media and how their followers are reacting. Use this information to keep your followers informed.
Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.
Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.