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Review Your Competitors Like Your Customers Do #DigityTipTuesday

Top Tip : Research your competitors to gain insights about your market. This can be achieved by scoping out other businesses’ websites, pricing updates, press releases, newsletters , and more. Why : Your potential customers are reviewing your competitors before committing to a purchase, so why can’t you? Whether you’re looking for inspiration or price matching, your competitors are an invaluable resource. When : Make this a week or bi-weekly activity to stay on the ball. By staying updated on events, news, and conversation topics by comparable businesses in your industry, you can better position your offering. Pro Tip : You should also look at what your competitors are posting on social media and how their followers are reacting. Use this information to keep your followers informed.

This blog post was written by:

Chris Lunn • Aug 16, 2016

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