Search Engine Marketing

Once you've developed a website it's only natural to want to see it's presence within the major search engines and start attracting traffic based on your products/services/content.

At present there are 2 main ways that you can achieve this:

1. Pay Per Click (PPC) advertising

This relates to paid for adverts which usually appear at the top and the right-hand side of the search results pages on google (with similar offerings from other search engines). The campaigns themselves are fairly simple to set-up but just be aware that there are many different factors to be aware of which can reduce your cost per click and overall return for the campaign.

Our service comes in the form of training sessions and/or campaign management. Our consultant who looks after this area was formerly employed by the largest search engine and time with him is time well spent!

If you would like to discuss this further, contact us.

2. Search Engine Optimisation (SEO)

This relates to how well your website naturally performs within search engines when people search for the products/services that you provide. Clearly due to the growth of the internet alone this is often a very competitive area for companies to focus on. The other challenge is that search engines often refine the criteria that they grade your website against so it can be a full-time job to keep yourself towards the top of the listings. Thankfully we have a range of solutions we can offer to help you improve and maintain your performance in this area.

If you would like to discuss this further, contact us.