Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.
While it may be obvious that social media is key for any successful marketing plan, you may be at a loss for where to start. Of course, the first step is to sign up for your accounts, the majority of which are free. But, what’s next?
As part of our social media tip series, we’ve compiled 9 Ways to Get More Followers on Your Business Instagram.
With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).
There have already been some exceptional campaigns launched for 2017’s Valentine’s Day. With these in mind, here are some quick and simple ways to make the most of the hype surrounding this day.
1/ Theme your landing pages
Even if you are short on time, a themed landing page dedicated to Valentine’s Day is really effective in grouping together your Valentine’s deals, products or events. Last minute gifts for Valentine’s Day are more common than any other holiday, so make sure your offers are still prominent right up-to (and during if you can) the day itself.
Make it obvious on your website homepage through the use of through banners, links and relevant images. Whether you are offering spa treatments, promoting meals at your restaurant or selling gifts, broadcast on your website as much as possible what you have to offer during the run up to this big day.
2/ Engage your customers using social media
Everybody has stories about Valentine’s Day, so why not ask them to share and get some interaction building? People love to talk about themselves so get them talking through a dedicated hashtag. O2’s for example developed #O2tweetheart which worked fantastically well a couple of years back. Equally, not everybody wants to celebrate. More humorous hashtags such as #disasterdates, #worstgifts or #Vdayembarassments often get a much better response! Additionally, the responses you get are perfect for creating content for blogs or emailers.
For many companies, social media in the workplace is a major faux pas. Scrolling through your Newsfeed mid-meeting totally warrants the disapproving glares from your co-workers. However, correctly using social media is a great way to maximise your resources.
Pinterest is a valuable resource for any company and certainly your marketing department. In fact, Pinterest has over 10 million users in the UK (nearly as many as Twitter). You can use boards for anything from showcasing your products or services to announcing news.
First things first: you’ll need to sign up for an account. Next? Check out our list of 10 Ways to Get Your Brand to Succeed on Pinterest.
Hashtags aren’t just for millennials promoting their Instagram pictures; they’re for your business, too. A simple yet creative hashtag that combines words can effectively bring your brand to life.
As you may have read in our recent blog , hashtags are a great way to promote your social media. Hashtags are used for two main reasons: to catalogue your posts and to get recognised. The latter is the most important as, in today’s culture, the number of likes and followers does matter.
Beyond the standard description, association, and consistent hashtags we previously outlined, promotional hashtags are a useful tool for business marketing. A promotional hashtag can either use your brand/product or be unbranded yet can be used for sales/promos, contests, a series, or even events. Viewers of your content will be able to immediately recognise your brand and your message.