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By Catherine Dove 02 Jun, 2017

Regardless of your industry or business, Father’s Day is a great opportunity to grow your client or customer base, stimulate sales and boost your profits. With Father’s Day fast approaching (Jun 18th), you need to start taking advantage of this great gift-giving holiday with effective and innovative marketing techniques! 

Through creating a great Father’s Day campaign that consistently goes across all of your online marketing platforms, you can be sure to boost exposure and drive conversions for your brand.  Here are our tips to make the most of it.

By Ashley Timms 26 Apr, 2017

Social media platforms are continuously adding new features where your brand can benefit. As an example, you can check out our latest social media tip blog on How to Successfully Use Instagram Stories for Your Business .

While the features can bring in more views, likes, and followers, it’s often difficult to juggle it all. So, this month, we’re covering 3rd party apps to improve your social media presence. Some of the below may be entirely new or you may already use them. Check out our list to unearth their full potential!

By Catherine Dove 06 Apr, 2017

Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover.  However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?

Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:

1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised. 

By Ashley Timms 20 Mar, 2017

Last month, we covered the best ways to get more followers for your brand's Instagram account .

This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.

By Ashley Timms 23 Feb, 2017

While it may be obvious that social media is key for any successful marketing plan, you may be at a loss for where to start. Of course, the first step is to sign up for your accounts, the majority of which are free. But, what’s next?

As part of our social media tip series, we’ve compiled 9 Ways to Get More Followers on Your Business Instagram.

By Catherine Dove 31 Jan, 2017

With Valentine’s Day just around the corner, you need to start thinking about how your business will utilise this holiday in your digital marketing strategy (without just making everything heart-shaped).

There have already been some exceptional campaigns launched for 2017’s Valentine’s Day.  With these in mind, here are some quick and simple ways to make the most of the hype surrounding this day.


1/ Theme your landing pages

Even if you are short on time, a themed landing page dedicated to Valentine’s Day is really effective in grouping together your Valentine’s deals, products or events. Last minute gifts for Valentine’s Day are more common than any other holiday, so make sure your offers are still prominent right up-to (and during if you can) the day itself.

Make it obvious on your  website  homepage through the use of through banners, links and relevant images. Whether you are offering spa treatments, promoting meals at your restaurant or selling gifts, broadcast on your website as much as possible what you have to offer during the run up to this big day.


2/ Engage your customers using social media  

Everybody has stories about Valentine’s Day, so why not ask them to share and get some interaction building? People love to talk about themselves so get them talking through a dedicated hashtag. O2’s for example developed #O2tweetheart which worked fantastically well a couple of years back. Equally, not everybody wants to celebrate. More humorous hashtags such as #disasterdates, #worstgifts or #Vdayembarassments often get a much better response! Additionally, the responses you get are perfect for creating content for blogs or emailers.

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