With the introduction of easily accessible personalisation and automation of emails for brands, email marketing still plays a key role in marketing campaigns globally. But whilst targeting technologies are developing at record pace, and personalisation is rising to almost ‘creepy’ levels, it’s important for marketers to keep up with the basics of good email campaigns.
1. Set a clear goal
Before starting with writing witty content or a kick-ass design, it’s important not to forget the reason you are sending the email. Internally you must consider what you want to achieve with the campaign, and the action you want the recipients to take. Whether your goal is for subscribers to use a promo code, read your latest blog post, or get in contact regarding an offer, if it isn’t clear to those writing the email, it certainly won’t be clear to those reading. It also makes measuring the success of the campaign so much easier if you know what metrics you want to track. Do remember though that your readers will be using a variety of devices to read your email, so make sure the goal is actionable on mobile, tablet & desktop.
2. Be honest
In the era of ‘fake news’ and ‘alternative facts’, building trust with consumers is increasingly difficult, but arguably more important than ever. Using misleading subject lines is as frustrating as clickbait news headlines, and sure, you may have an increased opened rate on the first email, but readers will quickly click away once they realise the subject was misleading. This will negatively impact your open rates in the future, so keep it catchy, but never misleading.
3. Use numbers to draw attention
Studies have shown that irregular patterns in blocks of text, such as numbers and unusual punctuation, attract attention and can stop the eyes wandering. So, use them in your email subject lines where appropriate to stop recipients skimming through their inbox. But remember, the numbers may reduce recipients missing your email, but the rest of the subject line must still be compelling enough to open it.
4. Don’t be a time waster
Time is money, precious and of the essence, so nobody likes theirs to be wasted, especially with emails containing useless information. Only send emails when you have something important to say, and segment your lists to ensure you are only sending them to people interested in that topic. The increase in personalisation of emails means more than just using their first name, it means consumers expect you to use their data target campaigns rather than bombarding them with unhelpful information. If your subscribers don’t think reading your emails is worth their time, they will soon stop.
Need help with email? Whether it’s a one-off seasonal campaign or part of your ongoing marketing activities, Digity can help to increase brand awareness and results through targeted use of emails. Get in touch on 01189 100 012 or drop us an email at email@example.com to discuss how effective use of email campaigns can benefit your business.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.