Design & Branding Blog Posts

Design & Branding Blog Posts

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DESIGN & BRANDING BLOG POSTS

Digity Blog

By Catherine Dove 14 Dec, 2017

The team were approached by Power of One Fitness to modernise their website and create a new, eye-catching site that will attract customers and drive sales. The end product has large visuals and a strong, succinct message across its homepage to engage consumers. This captivates the visitors to the site and keeps their intrigue, leading them to finding out more about the business and thus staying on the site for longer. The inclusion of bright and crisp photos to the website expresses the vibrant and friendly nature of the business and of course the owner, David Williams. This in partnership with the vibrant colour scheme enables Power of One to showcase its energetic and spirited  approach to health and fitness.

By Alix Davis 20 Nov, 2017
Alamo Blinds , a local showroom of blinds, shutters, curtains and outdoor living, came to us a couple of years ago for a new brand and website for their business after they left the franchise they were in. At the time, we supplied them with a distinctive look and cohesive website which served all of their needs. Now we have been working together to update both the brand and website to give it a more contemporary and established look to go with their successful business.

The Logo

The previous Alamo Blinds logo (pictured below left) was a flowing typeface with a sans serif slogan font. It was friendly, approachable and tidy, but the client felt that he wanted it to be updated to something that can be more clearly read on their vans when they are driving around. The new logo (below right) uses a typeface with more distinct shapes to the letters, making it easier to decipher from further distances. We have kept a friendly and approachable aspect to it in the slogan font, which overall means you keep the same feeling from the old logo, but with added readability and modernity.
By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Ellie McDaniel 30 Oct, 2017
In a world where everyone is a 'Professional iPhone Photographer' and point-and-shoots are as affordable as ever, it's important that your business stands head and shoulders above the rest by using professional photography. Anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.

So now you know you need professional photography, but how can you justify the cost? Good quality photographs can be used for a multitude of different promotional activities, from social media to company vehicles to print marketing - the list is endless! Make the most of the photos you've had taken by using them across a variety of channels - elevating your brand and giving more people the opportunity to see your work.
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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