Are you looking generate leads and sales from your website?
Does your website have the potential for a better digital presence?
Would you like to generate more traffic from search engines but don’t know where to start?
Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence. The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.
1/ Well Known Badges and Logos
Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos, previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.
We were recently approached by Olu Odeniyi, President of the Maidenhead Chamber of Commerce, about running an event together to help inspire members regarding online advertising. The discussion progressed and naturally Google came up in conversation. One thing led to another and soon we had arranged for us to host a session, led by Google at their office in central London.
The theme was focused on Google Adwords and this masterclass workshop was a full-house and a fantastic event, looking at optimisation skills and introducing unique business opportunities.
12 business owners joined the session to ask questions and learn how to grow their business through AdWords marketing. Two experienced members of Google's staff led the session, helping the applicants develop their own individual AdWords plan for their business.