The team were approached by Power of One Fitness to modernise their website and create a new, eye-catching site that will attract customers and drive sales. The end product has large visuals and a strong, succinct message across its homepage to engage consumers. This captivates the visitors to the site and keeps their intrigue, leading them to finding out more about the business and thus staying on the site for longer. The inclusion of bright and crisp photos to the website expresses the vibrant and friendly nature of the business and of course the owner, David Williams. This in partnership with the vibrant colour scheme enables Power of One to showcase its energetic and spirited approach to health and fitness.
At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.
This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.
Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!
Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.
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