From the Digity Blog

Digity are Jumping Off the Tallest Sculpture in the UK for Charity

  • By Catherine Dove
  • 05 May, 2017
We are excited to have two of the Digity team, Chris Lunn and Catherine I'Anson-Dove, freefall abseiling down the tallest sculpture in the UK, in support of charity Emerge Poverty Free ! On the 19th May they will be at the Olympic Village ready to abseil down the crazy sculpture that is the ArcelorMittal Orbit, looking out over  262 feet above London.

Digity have worked with Emerge Poverty Free in the past, marketing and promoting charity fundraising events such as the Virgin London Marathon, but thought this abseil would be a great way to help the charity's cause on a more personal level. Emerge Poverty Free work to sustainably help communities in east Africa, ensuring they have the tools, knowledge and resources to improve their lifestyle.
Through Virgin Money Giving, you can sponsor us easily and donations will be quickly processed and passed directly to the charity. Any contributions would be AMAZING and greatly appreciated by us and the communities in east Africa that will so benefit from your sponsorship!

Here are the links to Sponsor our Digity team:

http://uk.virginmoneygiving.com/chrisdigity

http://uk.virginmoneygiving.com/Catherine-Dove

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By Tom Powter 17 Jan, 2018

Here at Digity, we’re proud to be able to launch the new website for the global naming company, Appella.

Appella are the specialist naming agency who have developed huge brand names such as Oyster card, so their new website showcases their work and helps people who are new to ‘naming’ understand far more about it. We used large, bright images featuring the recognisable iconography and ensured that Appella’s impressive portfolio was at the top of their website. It immediately catches the eye, and draws you to their work. 

In fact, Appella’s front page was almost entirely dedicated to their previous work - as a naming company, they have the benefit of brand recognition. Big names on their website immediately lend them legitimacy, hence why the website moves down through their client list and into testimonials.

Another aspect of the website we focused on was building Appella a fully comprehensive portfolio, with in-depth information on each of their clients, including the creative processes behind their chosen names. The website is informative, and any prospective clients can see everything they need. Visit the full website here: Appella, Expert Naming Agency .

If you have a website you’d like updating, or are in need of a brand new website, don’t hesitate to get in touch with us. e: info@digity.co.uk   t: 01189 100 012
By Tom Powter 16 Jan, 2018
A testimonial is a powerful tool to help promote your business and the work that you offer. It’s a seal of approval from a veritable source, showcasing that someone was pleased enough with your services that they would recommend you to others. Taking that one step further then is a video testimonial, where a satisfied client can openly praise the work you’ve done for them.

The power of a video in today’s connected world cannot be understated. Compared to a regular testimonial, perhaps relegated to a specific page on your website, a video can be found through social media and shared to millions of people with ease. Potential consumers are also far more likely to engage with a video testimonial as it comes across as personable and genuine - actually being able to hear the emotion in someone’s voice is a great thing, as audiences respond to positive emotions in kind.


Using a video testimonial has additional benefits also. They can help to emphasise the human side of your brand by having someone talk truthfully and emotionally about it, rather than displaying some disembodied quotes on your website. As well as that, by utilising video testimonials, you can segment them as part of your video marketing content and help to build brand recognition.

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Our Digity team have been working hard on an exciting new website for  Thames Maidenhead BNI , a networking group designed for the development and exchange of genuine business referrals and ideas to help businesses grow.

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