Good marketing starts with knowing what to do next.
Whether you need a fresh perspective, a clear marketing plan or experienced support to keep everything moving, we’ll help you focus on the opportunities that matter.
WHY IT MATTERS
Make more of your marketing. Less noise, more momentum.
Most companies, don't necessarily need 'more marketing', they need to refine their strategic approach to get the right activity working together. To achieve this, these 4 fundamentals are key:
- Know where you’re going
Set clear priorities around your business goals rather than individual marketing channels. - Focus your budget
Invest more in the things creating opportunities and less in the things that aren't. - Join everything up
Make your website, content, search, advertising, email and sales activity work together.
- Keep things moving
Turn good intentions and half-finished plans into consistent marketing activity.
HOW WE HELP
From a fresh pair of eyes to your outsourced marketing team.
You don't have to hand us everything - we can help solve a specific challenge, develop your marketing strategy, support your existing team or take responsibility for managing the whole thing.
Marketing review & direction
Understand what's working, what's missing and where the opportunities are.
Strategy & planning
Turn your business objectives into clear marketing priorities and activity.
Campaign planning
Build joined-up campaigns around launches, events, products, services and commercial opportunities.
Marketing management
Keep activity moving across your different channels, suppliers and internal teams.
Performance & reporting
Understand what's generating results and use the insight to decide what happens next.
Delivery when you need it
Tap into Digity's wider team for websites, SEO, advertising, content, email, social, print and more.
WORK WITH US YOUR WAY
As much or as little support as you need.
A fresh perspective
Bring us a problem or opportunity and we'll help you work out what to do next.
A defined project
Need a strategy, campaign plan, launch or marketing refresh? Give us something specific to get our teeth into.
Ongoing management
Use us to keep your marketing planned, coordinated and moving month after month.
Your marketing team
Bring strategy, management and delivery together with access to the wider Digity team.
WHAT YOU GET
A strategy designed to be used.
Depending on what you need, that could include:
- Marketing review -Where you are now and what's worth improving.
- Objectives & priorities - What we're actually trying to achieve.
- Audience & positioning - Who matters and why they should choose you.
- Channel strategy - Where and how you should show up.
- Marketing plan - What we're doing and when.
- Campaign ideas - Reasons to communicate rather than marketing for marketing's sake.
- Measurement - What we'll track and what we'll learn from it.
- Ongoing management - Someone making sure the plan doesn't spend the next 12 months sitting in a folder.
WHERE WE LOOK FOR OPPORTUNITY
Growth rarely comes from one place.
We look across the customer journey to identify where marketing can make the biggest difference.
- Positioning - Give people a clearer reason to choose you.
- Visibility - Get your business in front of more of the right people.
- Search & AI - Be there when potential customers are actively looking.
- Targeting - Proactively reach the businesses and people you want to work with.
- Conversion - Turn more attention and interest into enquiries.
- Retention - Create more repeat business, referrals and advocacy.
LET'S TALK MARKETING
Need a fresh perspective?
Whether you want to rethink your marketing, get a clearer plan, bring some new ideas to the table or simply need someone experienced to keep everything moving, we'd love to hear what you're looking to achieve.
CALL US
Frequently Asked Questions
What does a marketing strategy include?
A marketing strategy defines what you're trying to achieve, who you need to reach, how you should position your business and which marketing activities are most likely to deliver results. We turn that into practical priorities and a plan you can actually use.
Can Digity manage our marketing as well as create the strategy?
Yes. We can provide strategy alone, support your existing team or manage ongoing marketing activity using specialists from across Digity.
Can you work alongside our existing marketing team?
Absolutely. We can provide additional strategic thinking, specialist expertise or simply extra resource when your internal team needs it.
Do we have to commit to ongoing marketing management?
No. You can bring us in for a specific challenge or project, use us on demand, or work with us on an ongoing basis.
What if we already use other marketing suppliers?
That's fine. We can work alongside existing agencies, freelancers and internal teams, helping provide direction and keeping activity joined up.
How much does marketing strategy and management cost?
The level of investment depends on how much support you need. A defined strategy project will look very different from ongoing management of your marketing function, so we'll agree the scope and costs clearly before we start.
