How everything from your products to your people are shown will impact how they are valued by a visitor and first impressions are important. Don’t get me wrong, even stock images on your website are better than no images. However, a 'Before & After' gallery riddled with images from your iPhone doesn’t exactly scream “professionalism” when you're trying to appeal to a high-end audience. In fact, such photos can even take value away from your products or services. Most people are already living with something resembling your ' before ' shots so don't distract them, keep them focused with how fantastic their life is going to be with the products or services you deliver.
Across numerous industries, we’ve seen our fair share of undervaluing photography. Unfortunately, this one major and recurring flaw is seen throughout websites as well as social media pages.
While some of your customers may not notice nor care, many potential customers will go with your competitor purely because they have spent more time on the design of their online presence. It may not be fair but it’s true. We all do it subconsciously; the better something is packaged, the more likely we are to buy it. So stop handing over your potential clients to your competitors .
Professional photography is very accessible and we have tried and trusted photographers at Digity to help bring your business to life through imagery. Great shots can be used in a variety of industries; Contractors, landscapers, and decorators can use shots of their completed work to showcase their expertise. Vendors, retailers, and skilled craftsman can have the majority of their products or showroom features shot in a single day to upload to their website. Services, from IT to animal grooming, can take advantage of professional, behind-the-scenes photos to show potential clients just how much hard work and passion is put in to every project.
In addition to your offering, your customers are also scoping out who to contact at your company. Friendly and inviting faces aren’t just a nice feature for your “About Us” page, they’re the ideal way to come off as approachable and confident. With images of the team, it’s crucial to have the same photographic style in order to capture the same theme. Whether they’re in an informal setting or proper headshots, the similarities among them helps show cohesiveness. The team photos can also be used on LinkedIn to extend the professionalism of your brand.
With professional photography, you can add value to any business from the very first interaction with potential customers whether they find your website or Facebook page. Of course, there is a commitment and an investment but this exists with every successful business strategy. At Digity, we have two photographers who specialise in a range of photography including products, headshots, interiors, landscaping, and more. Get in touch today to see how we can elevate your brand.
What better way to sell gorgeous products than on a beautiful, sleek and modern website?
Home by Rachel provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.
With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.
At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.
This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.
Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!
Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.