⬤ SOCIAL MEDIA MANAGEMENT
Give the right people a reason to think.
We help you turn your knowledge, projects/products and personality into purposeful social content, connected to your wider marketing goals.
⬤ A CLEAR ROLE FOR SOCIAL
Make your social presence reflect the business behind it
Your team has experience to share. Your projects demonstrate what you can do. Your customers have questions you’re well placed to answer.
We help you bring those stories together with a clear direction, considered content and a consistent presence. So when someone discovers your business or checks you out after a recommendation, they find reasons to take the conversation further.
Social media for business audiences
Share what you know.
Turn your team’s knowledge into useful advice, clear explanations and informed opinions. Content that helps your audience understand the issues and recognise the experience behind your business.
Show what you can do.
Bring completed projects, customer stories and work in progress into view. Give prospective customers a clearer picture of your capabilities, approach and attention to detail.
Introduce the people behind the business.
Help your audience get to know the people they could be working with. Share the experience, culture and everyday moments that make your business recognisable.
Give your campaigns greater visibility.
Connect social content with launches, events and commercial priorities. Build a sequence of relevant messages that gives people a reason to notice, engage and take the next step.
⬤ FROM DIRECTION TO DELIVERY
Good content starts with clear thinking.
We consider who you want to reach, what matters to them and where social media can contribute. Then we build the activity around those priorities.
01/
Strategy & Focus.
Define the audience, platforms and objectives. Give your social activity a clear role within your marketing plan.
02/
Planning & Ideas.
Create a practical content plan around your expertise, projects, customer questions and business priorities.
03/
Content & creative.
Bring ideas to life through copy, graphics, photography and video, with a consistent look and a voice that feels like your business.
04/
Publishing & insight.
Coordinate agreed publishing activity, review performance and use what we learn to improve the content and approach.
⬤ YOUR EXPERTISE. OUR CREATIVE INPUT.
Deliberately collaborative.
The strongest content comes from understanding your business. We work with your team to uncover useful stories, shape the ideas and keep activity moving, with clear responsibilities and an agreed approval process.
01 Understand
We explore your audience, business goals and current social presence. We identify the stories, knowledge and resources available, then establish where your effort is best focused.
02 Agree the plan
We recommend the content themes, formats and publishing rhythm. Together, we agree responsibilities, approvals and what we’ll measure.
03 Create and deliver
We develop the agreed content and coordinate feedback and publishing. Your team contributes the knowledge and access; we bring structure, creative input and delivery.
04 Review and improve
We assess which subjects and formats earn attention from relevant people. Monthly reviews guide improvements, while quarterly reviews consider the wider direction and changing business priorities.
Clear priorities. An agreed approval process. Regular reviews.
A clear scope. Agreed feedback stages. People you can speak to.
⬤ BEFORE WE BEGIN
A few things you might be wondering.
Which platforms should we use?
That depends on your audience, goals and the content you can sustain. We’ll recommend where to focus and the role each platform should play.
How much input will you need from us?
We’ll need your knowledge, feedback and access to relevant stories. We agree a practical way of gathering information and approving content around your team’s availability.
Can you help with photography and video?
Yes. We can plan the assets your content needs and agree how they will be captured, whether that involves a planned shoot or guidance for your team.
Can you work with our existing marketing team?
Yes. We can contribute strategy, creative ideas or content production, with clear responsibilities agreed around the support you need.
How will we know whether it’s working?
We agree the measures around your objectives. These may include relevant reach, engagement, website visits and enquiries where tracking allows. We use the findings to recommend what comes next.
Can this connect with our advertising?
Yes. Organic content and paid campaigns can support the same goals. We’ll recommend how they should work together and agree the scope of each.
LET'S GIVE YOUR SOCIAL MEDIA DIRECTION
You have a story worth sharing.
Let's give it a clear purpose.
Tell us who you want to reach, what you want to achieve and where your current activity needs support. We’ll help you work out the way forward..
