Unlike other how-to posts, this blog has just a single item to show how you can make the most of your LinkedIn connections: engage with them!
Earlier this month, LinkedIn rolled out two new features. Firstly, your initial message to connect with other users is now included in your message history. This is beneficial because, with all the interactions we have on a daily basis, it can be difficult to remember what you said to who.
The second feature is a notification that someone has accepted your request to connect. This notification will pop up in your messages right below your initial message as well as a notification on your homepage. As soon as you receive a connection notification, you should be reaching out with a meaningful introduction. If your latest connection is a possible lead, then you already know you should be keeping in contact.
Don’t be afraid of your connections. Think of LinkedIn as a massive event. Everyone is here to chat with others, learn about relevant news in their industry, and gain valuable connections to further their business. Of course, first impressions are important so make your interactions professional and thoughtful.
Reasons to connect don’t always have to be for a sales pitch. Utilise the tools already available to you to break the ice such as a birthday, a new job, a work anniversary, or any other notification. Go beyond the standard “like” and “Congratulations!” and send a sincere message to remain memorable.
Top Tip : Research your competitors to gain insights about your market. This can be achieved by scoping out other businesses’ websites, pricing updates, press releases, newsletters , and more.
Why : Your potential customers are reviewing your competitors before committing to a purchase, so why can’t you? Whether you’re looking for inspiration or price matching, your competitors are an invaluable resource.
When : Make this a week or bi-weekly activity to stay on the ball. By staying updated on events, news, and conversation topics by comparable businesses in your industry, you can better position your offering.
Pro Tip : You should also look at what your competitors are posting on social media and how their followers are reacting. Use this information to keep your followers informed.
We've teamed-up with Peninsula Business Services who support businesses throughout the UK to advise, protect and grow their organisations with HR and Health & Safety related matters. This co-hosted Business Owners' Briefing is a complimentary event which is open to business owners and leaders in Wokingham and surrounding areas.
In exchange for a small investment of your time, we will demonstrate some of our award winning methods to grow and develop your business and topics covered will include:
This event will also give you the opportunity to introduce your business to other companies in your area and discuss important matters affecting your sector.
Wednesday 19th October 2016
9.30am - 10.00am - Welcome & Refreshments
10.00am - 12.45pm - Event
SPACES LIMITED SO BOOK YOUR PLACE TODAY:
Book your place today by calling 0844 892 2771, by texting RSVP to 60777, or by emailing firstname.lastname@example.org , quoting ref: 39874.