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"You challenge our thoughts/ideas, encourage discussion and the result is a strong outcome. Ultimately you help organisations like Haes enjoy all the benefits of an in-house marketing department."

J Ivey, MD, Haes Systems

LATEST BLOGS

Digity Blog

By Catherine Dove 12 Jun, 2017
This month's edition of Berkshire & Buckinghamshire Life  Magazine has a new feature focused on Men in Business.  It's a title we are often placing ads for clients within rather than featuring in ourselves but it looks like a great addition to the publication.  They contacted Chris as a result of our six year association with them and wanted to run a Q&A covering a lighter mix of topics for business owners to give their readers some more insights and background.
By Ellie McDaniel 08 Jun, 2017
On the 25th June I will be participating in the 35 mile Wokingham Bikethon in support of local mental health charity Sport in Mind . It will be a huge personal challenge to complete the route, and I am excited to be supporting such a worthwhile cause. 

Sport in Mind uses exercise and physical activity to help aid the recovery of people experiencing mental health problems across Berkshire. Through activities such as football, yoga, and running, the charity encourages individuals to move their lives forward in a positive direction and boosts self-esteem.
By Catherine Dove 02 Jun, 2017

Regardless of your industry or business, Father’s Day is a great opportunity to grow your client or customer base, stimulate sales and boost your profits. With Father’s Day fast approaching (Jun 18th), you need to start taking advantage of this great gift-giving holiday with effective and innovative marketing techniques! 

Through creating a great Father’s Day campaign that consistently goes across all of your online marketing platforms, you can be sure to boost exposure and drive conversions for your brand.  Here are our tips to make the most of it.

By Chris Lunn 01 Jun, 2017
Over the years we've supported lots of different causes as a company and I'm a big believer in experiencing new things and helping where I can. With this in mind I recently took part in a charity abseil for Emerge Poverty Free and the fundraising went well.  I know a few others who are doing similar things at the moment so I've put together a quick guide to help everyone who is about to embark on a fundraising mission.  

So here are my 8 top tips which are all really quick and easy to implement - I hope they come in handy:

  1. Set-up your online donation page ASAP - we hear the Virgin Money Giving set-up is very good

  2. Tell everyone you know what you're doing via email - create a sincere email to let them know what you're doing, when and most importantly why!  Give them a link to your donation page.  I included some people I hadn't spoken to for a while and others who I flat-out thought would never sponsor me - but I figured if you don't ask, you don't get.  I was amazed by what happened!

  3. Depending what you're doing there's likely to be some training involved so keep people updated via social media (all your accounts) as to progress - with every post make sure there's a link to your donation page

  4. With every donation you receive, thank that person publicly on your social media account and if you're friends with them, tag them in (this will encourage even more support and interest from them but equally it's a subtle reminder to the other onlookers).  Definitely post a link back to your page too every time - I can't stress how important adding links continually is on social media along with great images - either of you or related to the quest!

  5. Add a banner to your email signature - you no doubt send a lot of emails so make use of it with a link back

  6. Ask certain people to sponsor you early - you need momentum for a campaign so the sooner someone starts the ball rolling the better

  7. On the day (or through the days if it's a longer challenge) get various photos and you could even do a Facebook live stream to showcase the event itself - guess what I'm going to say here?  Yes, add a link to your sponsorship page!

  8. In the days after, thank everyone for their support again and remind them why it was so important to you - with a link to your page.  Equally, tag the charity (and use any hashtags) in to all your posts throughout as you'll get extra likes and shares when you do.

Overall you get the idea - hammer home the awareness of what you're doing and you'll wear down those who are either a bit resistant or just lazy.  I set a goal of £250 for my abseil and I hit that after step 2 (inside 24 hours).  As a result of continually following the other steps I ended up generating £848 including gift aid which I was blown away by.  

It didn't take a lot of time or effort, 10 minutes a day in the fortnight before (google image searching and writing some posts) was plenty.

Good luck and if it helps, feel free to copy and share this advice as you see fit.  It's the difference between a little and a lot and we all know every extra pound raised really does help.

The best bit... and this was an added bonus, but people really cared about what I did.  One client even signed up to do it with me with only 2 days to go which was awesome and the whole thing resulted in conversations with people I wouldn't have had otherwise.
By Alix Davis 30 May, 2017
When it comes to designing logos, arguably one of the most important aspects is the colour choice. This will change how a consumer feels about any particular brand, and they will subconsciously categorise it based on the colour. To make sure your brand’s logo stands out from the crowd, it's key to use appropriate colours which differ from the competition.

Colour has a very integral link to emotion and we instinctively link certain colours with feelings. For example, in western culture, blue tends to be associated with calmness, professionalism and integrity. This makes it a highly popular choice, especially for more corporate brands who want to exude a feeling of calm authority without being intimidating. Green is seen to promote growth, freshness, nature and health. Green and blue are often used together in the health industry. Many logos for dentists, physiotherapists, health services and also science and environmental companies will use one or a combination of these colours.
By Catherine Dove 24 May, 2017
Congratulations to two of the Digity team, Chris and Catherine for completing their freefall abseil down the Arcelormittal Orbit tower! As you can see, it was an exciting event for everybody involved, hanging in the air over 250 feet above London! 

Together, including GiftAid, Chris and Catherine raised over £1,000 for an amazing charity, Emerge Poverty Free and our Digity team couldn't be more proud.  Thanks to all our fantastic clients and friends who supported them with generous sponsorship, we really appreciate it.

Are you planning to take part in an upcoming fundraising event? Check out our blog on maximising your fundraising online .
By Catherine Dove 05 May, 2017
We are excited to have two of the Digity team, Chris Lunn and Catherine I'Anson-Dove, freefall abseiling down the tallest sculpture in the UK, in support of charity Emerge Poverty Free ! On the 19th May they will be at the Olympic Village ready to abseil down the crazy sculpture that is the ArcelorMittal Orbit, looking out over  262 feet above London.

Digity have worked with Emerge Poverty Free in the past, marketing and promoting charity fundraising events such as the Virgin London Marathon, but thought this abseil would be a great way to help the charity's cause on a more personal level. Emerge Poverty Free work to sustainably help communities in east Africa, ensuring they have the tools, knowledge and resources to improve their lifestyle.
By Ashley Timms 26 Apr, 2017

Social media platforms are continuously adding new features where your brand can benefit. As an example, you can check out our latest social media tip blog on How to Successfully Use Instagram Stories for Your Business .

While the features can bring in more views, likes, and followers, it’s often difficult to juggle it all. So, this month, we’re covering 3rd party apps to improve your social media presence. Some of the below may be entirely new or you may already use them. Check out our list to unearth their full potential!

By Ellie McDaniel 12 Apr, 2017
We are proud to announce the launch of our new website for Lulu Lush , and we hope you like it as much as we do! 

Lulu Lush is a remodelled ice cream van dishing up cocktails everywhere from intimate parties to festival-scale events as well as offering a party planning service. The brief was simple; create a website that captures the essence of Lulu - a fun loving party girl with a 40's pin-up influence. It was important for us to maintain the strong brand-focused visuals throughout the website and ensure ease of use for visitors.

We are delighted with the website, and would love to hear your thoughts. 
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