Photography used to be done purely by professionals. Now, thanks
to smartphones and affordable point-and-shoots, it’s everywhere. Photography is
used online to draw attention to and highlight your offering as a business. How
everything from your products to your people are shown is how they will be
received by any visitor and first impressions are important.
Don’t get us wrong; even stock images on your website are better than no images. However, a Before & After gallery riddled with images from your iPhone doesn’t exactly scream “professionalism.” In fact, such photos can even take value away from your products or services.
Across industries, we’ve seen our fair share of undervaluing photography. Unfortunately, this one major and recurring flaw is seen throughout websites as well as social media pages.
Digity were recently invited as a guest speaker at the monthly Athena Networking meeting in Wokingham. Our online Digital Marketing Executive, Catherine prepared an insightful presentation on the benefits of social media marketing, both as a networking tool and for business purposes.
The Athena Network supports women who are passionate about growing & developing their businesses. They provide opportunities to make strategic connections with professionals in a wide range of industry sectors and develop members’ business skills through a choice of interactive workshops and training courses.
With contribution and questions from current Athena members, the presentation went brilliantly, encouraging many to consider how social media could contribute to their business success.
We’ve put a few of the insights from the presentation into a helpful infographic below. If you have any questions, or are interested in our social media and marketing services, don’t hesitate to give us a call on 01189 100 012.
The hashtag – you’ve seen it everywhere. They’re used online as well as on billboards and busses and everywhere in between. Despite their omnipresence, the first use of “hashtag” with its modern definition wasn’t until 2007 in reference to Twitter.
The hashtag enables users to more easily find particular media with a specific theme or content. All items labelled with the same hashtag create a collection through which users can search and explore. For instance, a photo of a setting sun over a beach could be labelled with both #beach and #sunset. Those searching for images with either of those tags will see the image along with all other bits of media with those tags.But, what is the purpose of a hashtag on social media?
We are delighted to announce that Digity has opened a new office in central Brighton! Just a stone's throw away from the beach, our office is located in the Brighton Media Centre. Without spending too much time relaxing at the beach, we’ll be taking the South by storm and helping lots of new clients along the way.Get in touch
Our Managing Director Chris Lunn was kindly asked to feature in the latest Berkshire Business Podcast to discuss what Digity do and why.
Starting with the background of Digity and how Chris’ lifelong interest in marketing and business helped him develop Digity, the podcast includes a range of marketing tips for SMEs to consider. Topics such as event management, website design, and social media are discussed as well as Digity’s processes in developing expertise and experience in each of these areas.
Give the podcast
a listen to find out everything you need to know about Digity and how we can help your business.