3 Reasons why Social Media Isn’t Working for Your Business
In the age of memes, hashtags and iconic clap-backs on Twitter, social media has become a huge part of everyone’s lives. This has led to a natural rise in social media marketing, as accessing and communicating with consumers has never been easier, regardless of where they are in the world.
The vast majority of reputable businesses now have an active social media presence and a stable marketing strategy across different platforms, so why do some do well and others don’t? If you’re currently within the latter, it’s likely that there are some elements you’ll need to address:
1. You’re Neglecting Other Parts of your Marketing
The addictive and exciting nature of social media can mean that it grabs and consumes our attention - which is great if you’re a business trying to target customers. However, it’s important not to fall victim to this yourself when planning your marketing strategy.
Social media is a wonderful, and essential, tool in your digital marketing kit, but it’s no good if it acts alone. If your
website isn’t easy to use or you’re not working on
SEO, your social media marketing will only take you so far.
This is why we cover every base for you, from web design and keyword research to blog content and - you guessed it - social media. By having all of these work together as part of a bigger picture, your marketing will be more likely to yield genuine results.
2. You're Not Engaging with Your Followers
It’s all well and good to post regularly and to have a lot of relevant content go out each week, but if your social media marketing ends there, it’s likely that you won’t get a lot of traction from it.
Your social media is a huge part of the way in which your company’s personality is communicated, so you need to be active in engaging your audience. By liking & responding to comments or creating opinion polls, you can show your audience that you care about what they want to say. There’s very little point in starting a conversation on social media if you have no intention of seeing it through.
Of course, you’re likely to be busy running your business. Fortunately, our team is well-versed in active social media engagement. Whether it’s engaging with other content from your account or communicating with followers, we can take care of it all so you don’t have to.
3. It’s All About You
First and foremost, social media marketing should promote your brand. After all, that is the whole point. However, social media is a place to build an online community and talk to others - so it should be used as such.
If your content is purely a collage of your work, services and achievements, it has the potential to appear as if your company cares very little about anything else. Instead, try occasionally posting about a piece of industry news or asking your followers for their opinions.
By doing so, you’ll do more to create a personable and well-intentioned social media persona for your company, showing your followers & customers that you care about their opinions.
Fundamentally, social media marketing is as much about balance as any other part of your marketing strategy. No one technique or method will help you promote your business, and you need to spend time fine-tuning the details of your social media marketing.
This is how we can help, as our team has years of experience in developing successful social media strategies and campaigns. But first, we offer a
complimentary call to help us understand your specific requirements. Get in touch with us to discuss your social media marketing today.
Let's talk
At Digity, we use a holistic approach to curate and deliver successful social media marketing. Get in touch to find out more.
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