Anthony Mullan Furniture
Anthony Mullan Furniture
Bespoke Kitchens & Bedrooms
The client.
We’ve worked with Anthony Mullan furniture since our company began, getting to know them very well over the past 8 years. They initially approached Digity to boost their lead generation, which lead to the creation of a new website to showcase their gorgeous kitchens and provide marketing support. This quickly evolved to include brochure design, search engine marketing, email campaigns, social media support, CRM implementation and event management at the Ideal Home Show, Grand Designs Live and others.
The process.
When we first started with AMF, we assessed all opportunities - vans, brochures, T-shirts, signs, newspaper ads, magazines, as well as social media, Google Ads, SEO, email, and, of course, the website.
We created stylish, modern branding which reflected the forward-thinking design of AMF’s kitchens, as well as an easy-to-use interface which enabled us to update their website regularly to reflect seasonal offers and new photos. We added an eye-catching case studies section which used glossy images and concise copy to portray the scope of their bespoke work.
A particularly important element of AMF’s branding and marketing revolved around the shows they attend - they regularly showcase at the ‘Ideal Home & Design Show Live’, as well as other building and renovation shows. As well as the physical marketing and branding for these shows, we introduced AMF to a sleek CRM system which allowed them to collect customer details from these shows into one system, which would then deliver emails directly to these potential clients inviting them to get in touch. The information would be available from one system, so if this lead converted into a meeting or a sale, AMF could track and monitor exactly how effective sales and marketing opportunities such as Home Shows were for them. This allows them to stay well-informed on their ROI, so they can make smart choices for the future.
We’ve worked alongside AMF for years now, running their social media marketing across a number of different channels. We also run the company’s email marketing, producing a variety of successful emails throughout the years. We meet periodically throughout the month to review leads and strategy, to ensure that everything we provide for them is working as well as it did at the beginning, eight years ago.
Project Summary
Re-brand
Website
Stationery
Brochures
Leaflets
Content creation
Social Media
Google ads
SEO
Photobooks
Photography
Advertising
Print design
Campaigns
Events
We've worked closely with Digity for many years and they have played an important role as we have expanded our business. Not only do they come up with key points for us to focus on, they take control and do the work we require as well. We regard them as part of our team, they've been by our side for many years and we look forward to the future.
T Mullan, Director, Anthony Mullan Furniture
Contact us
To find out how we can boost your impact online, fill in this form or
book a call at a time to suit you.
Contact Us
All responses are handled in-line with our Privacy Policy.
