From the Digity Blog

Balloon Sculptures, Car Racing and Wind Tunnels: Here are our highlights from the Technology for Marketing Exhibition in London.

  • By Catherine Dove
  • 04 Oct, 2016

Wednesday was an exciting day for the Digity team, as we attended the Technology for Marketing Olympia exhibition. Packed with buzzing entrepreneurs and business owners, the atmosphere was incredible. Keen to find out as much as we could about the best current and upcoming technology for marketing, we spoke to many insightful and exciting exhibitors.

Here are some of our top moments of the day:

Personalised Email Marketing- A Great Talk from Adestra

We headed first to the Search & Email Marketing Conference Theatre to discover innovative ways to capture your customers through personalised email campaigns. From dynamic content and context personalisation to life-cycle and behavioural-triggered programs, the discussion inspired a ‘just do it’ motivation. We all want an increased open rate, higher rate in click throughs, increase in sales and returning website traffic, and the Adestra talk highlighted the best and most creative ways to achieve this. We can’t wait to utilise the insights we learnt in our own and clients’ email campaigns, instigating more traffic, sales and overall net profit.

Driving Around Infinity’s Mini Racecourse

Intrigued by Infinity’s call tracker system as a solution for a number of our clients, we wandered over to find out more. After an initial discussion on how their products may be able to help our business and our clients, we started having a bit of fun with their interactive stand. Infinity’s powerful and integrated system was echoed by their interactive, remotely powered and infinity-shaped car racecourse. We are proud to say that our own Marketing Coordinator, Ellie, made the leaderboard for the fastest number of laps!

The Dotmailer Wind Tunnel

As you can see, the Dotmailer wind tunnel competition was very popular. We couldn’t help but have a go, and neither could anyone else! Their game was the perfect way to capture an audience and get visitors involved within their exhibition stand. As one of the successful stands at the Technology for Marketing event, we love their innovative and original attitude to engaging visitors, clients and customers.

Other Highlights:

It was amazing to see how some exhibitors engaged their visitors. Not only race courses and wind tunnels, but balloon sculptures, free headshots and interactive arcade-like games were used to attract as many visitors as possible.

We’ve been really inspired by the TFM Exhibition, the scope for upcoming technology within marketing seeming even wider and more exciting than we could have expected! If you’d like to hear more about our experience or would like any more information, get in touch on 01189 100 012 or drop us an email on .



Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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