Wednesday was an exciting day for the Digity team, as we attended the Technology for Marketing Olympia exhibition. Packed with buzzing entrepreneurs and business owners, the atmosphere was incredible. Keen to find out as much as we could about the best current and upcoming technology for marketing, we spoke to many insightful and exciting exhibitors.
Here are some of our top moments of the day:
Personalised Email Marketing- A Great Talk from Adestra
We headed first to the Search & Email Marketing Conference Theatre to discover innovative ways to capture your customers through personalised email campaigns. From dynamic content and context personalisation to life-cycle and behavioural-triggered programs, the discussion inspired a ‘just do it’ motivation. We all want an increased open rate, higher rate in click throughs, increase in sales and returning website traffic, and the Adestra talk highlighted the best and most creative ways to achieve this. We can’t wait to utilise the insights we learnt in our own and clients’ email campaigns, instigating more traffic, sales and overall net profit.
Driving Around Infinity’s Mini Racecourse
Intrigued by Infinity’s call tracker system as a solution for a number of our clients, we wandered over to find out more. After an initial discussion on how their products may be able to help our business and our clients, we started having a bit of fun with their interactive stand. Infinity’s powerful and integrated system was echoed by their interactive, remotely powered and infinity-shaped car racecourse. We are proud to say that our own Marketing Coordinator, Ellie, made the leaderboard for the fastest number of laps!
The Dotmailer Wind Tunnel
As you can see, the Dotmailer wind tunnel competition was very popular. We couldn’t help but have a go, and neither could anyone else! Their game was the perfect way to capture an audience and get visitors involved within their exhibition stand. As one of the successful stands at the Technology for Marketing event, we love their innovative and original attitude to engaging visitors, clients and customers.
It was amazing to see how some exhibitors engaged their visitors. Not only race courses and wind tunnels, but balloon sculptures, free headshots and interactive arcade-like games were used to attract as many visitors as possible.
We’ve been really inspired by the TFM Exhibition, the scope for upcoming technology within marketing seeming even wider and more exciting than we could have expected! If you’d like to hear more about our experience or would like any more information, get in touch on 01189 100 012 or drop us an email on firstname.lastname@example.org .
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.