British Gift Box
British Gift Box
International Gift Boxes
The client.
British Gift Box approached us when they were little more than a name and a bright idea. We were asked to create a completely new brand for them, helping them to stand out in a competitive market with an effective logo, great website, and hard-working marketing strategy. Our brief included the design of the British Gift Boxes themselves - the client wanted packaging which would make sure each customer was receiving a product that truly felt like a gift.
The process.
Starting from scratch was a big, but exciting, challenge. We needed to create a brand, an identity, packaging, a website, email campaigns, social media, an audience - everything.
As British Gift Box is a consumer focused company, we had to create a site that would stand out, whilst also being easily adaptable for seasonal offers and promotions. We eventually decided on using famous British iconography in the design for the website, with our designers creating a striking pink silhouette of London landmarks.
The challenge of BGB being a new company, however, meant there wasn’t an audience already. We had a gorgeous new website, but the generic words that the name consisted of - British, Gift, and Box - meant that the site was lost in Google rankings amongst bigger retailers selling products with these words in their descriptions. So we developed a sophisticated SEO strategy to optimise the website for their brand name, building links and content to establish credibility, and led successful competitions and campaigns on social media to grow organic traffic, to avoid the client having to spend a fortune on Google Ads. Over a number of weeks, British Gift Box were all the way up the rankings. We successfully created credibility from nothing.
Our social media campaigns for BGB have been seasonal, inspiring customers at Christmas and Easter and other holidays to visit the site. Recently, we have also moved towards more data-focused campaigns, analysing when customers have visited the website and what they purchased. This way, we can determine purchasing patterns - for example, if perhaps a customer purchased a gift box for their mother’s birthday in July last year, we could then send an email reminding them to visit British Gift Box around the same time when July rolls round again.
We also worked on incredible bespoke packaging for BGB, creating the designs for the core focus of the entire business - the gift boxes. We continue to have a lasting partnership with the company, remaining in control of their ongoing social media output and continuing to offer analytical consultancy with the advertising and marketing strategy for the business. We are very excited to keep assisting their growth!
Project Summary
Re-brand
Website
Stationery
Packaging
Leaflet
Content creation
Email Campaigns
Google ads
SEO
Social Media
Following our decision to start an e-commerce business, I approached Chris right from outset to help deliver the vision in our business plan for British Gift Box. Starting from scratch, the priority was to develop a vibrant and appealing website that was also highly functional as a web store.
The fantastic team at Digity went above and beyond to translate my very clear ideas and often complex requirements to design and develop a stunning website that our customers love and we’re very proud of.
Since launch, Digity have continued to play a key role in supporting our digital marketing strategy and campaigns, providing insights and working flexibly with us on a rolling programme of activities to develop the business.
Chris and his team are professional, responsive and great to work with and I would have no hesitation in recommending them.
K Lac, MD, British Gift Box
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