Design Work Studios
Design Work Studios
Architectural Designers
The client.
Design Work Studios, a modern architectural design studio, are a very active and forward-thinking client - we are very proud of our ongoing partnership, helping them reach their full potential as a brand. They initially approached us looking for a website redesign that would reflect their modern, stylish design and build services, though the project grew to incorporate marketing strategy, social media, events and more.
The process.
When DWS first approached us, we could immediately see a glaring missed opportunity - the founders were two fantastic, personable men, who had built their company largely through being such a pleasure to work with. We wanted to get that across online, also, as well as showcasing their impressive architectural design work.
We created them a website that would best showcase their glossy, contemporary style with large, stunning images, in addition to impressive functional items such as downloadable resources and online calendar scheduling. The site includes a gorgeous portfolio of work and is designed to easily navigate a visitor through to Design Work Studios’ comprehensive packages. We produced video to allow site visitors to meet the founders and witness their process at work, which could also be shared across social media to raise their profile.
Whilst analysing their current online statistics, we realised that they were missing opportunities with their paid search engine marketing - they were generating irrelevant, untargeted traffic by not focusing their campaigns fully. We conducted a thorough analysis and managed to re-focus their traffic to make it relevant and productive for their site, to improve their ROI with their Google Ads and increase their organic traffic with the use of targeted SEO to double their leads overall in the first year.
We also took charge of their social media to push their leads even further, ensuring that the stunning work they produced reached a wider audience through campaigns, competitions and regular updates - DWS are forward-thinking, so we wanted the forward-thinking online world to see that.
Their email marketing strategy was inconsistent and not optimised, so we took charge and improved their lead generation by releasing a monthly cycle of emails to keep their clients updated and inspired.
Along with executing a localised home inspiration show, Inspire Design, to generate lots of local attention for their work, we have been kept busy with DWS. We meet periodically every month to review their online presence, to check everything we produced and continue to produce for them is still working and relevant. If not, we create new innovative plans to keep them at the top of their game. We are truly proud of our ongoing partnership with DWS, and are excited for what is to come.
Project Summary
Website
Brochure
Leaflet
Content creation
Social Media
Email Campaigns
Google ads
SEO
Advertising
We have been with Digity for just over a year now and there is no doubt in our minds we’ll be with them for many years to come.
They’ve opened our minds to marketing ideas that we wouldn’t have thought of, and don’t just come up with ideas; they implement them and take action.
Our leads have doubled in one year since Digity took over our marketing.
They’ve introduced us to other companies that have since become our partners and went over and above with organising an event for us that gave our company a lot of local credibility.
Their accommodation and attentiveness to our marketing needs is second to none making them a joy to work with.
P Taylor, Founder, Design Work Studios
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