With the introduction of easily accessible personalisation and automation of emails for brands, email marketing still plays a key role in marketing campaigns globally. But whilst targeting technologies are developing at record pace, and personalisation is rising to almost ‘creepy’ levels, it’s important for marketers to keep up with the basics of good email campaigns.
We know that most people just don’t have the time in the day to go through hundreds of emails. The overload of emails mean that most go unread or straight into the virtual bin, so how do you make your email stand out of the crowd and seem relevant and interesting?
The subject line is the only thing that will make your email unique, intriguing and worth reading. Here are a few tactics to create a subject line with impact that won’t get ignored:
1/ Short and Sweet
How fast do you scroll through your inbox? Pretty fast right? A subject line needs to be short and concise to make any kind of impact on the recipient. 50 characters should be a definite maximum for your subject line, so if you are struggling to shorten it, think about what words are not essential to get the message across.
We are proud to be launching a marketing campaign for Emerge Poverty Free, a London based charity working to diminish poverty in east African communities. With 10 spaces to fill for the Virgin Money London Marathon next April, Emerge Poverty Free asked Digity to create an innovative and original campaign, including a mobile-responsive website, fundraising and training packs, advertising and merchandise, to encourage runners to fundraise for their charity. With so many charities requiring runners to support their cause, we knew that Emerge Poverty Free’s campaign would need some innovative and creative thinking to have the impact it needs to compete with other charities.