From the Digity Blog

Elevate Your Brand with Professional Photography

  • By Ashley Timms
  • 23 Sep, 2016
Commercial photography used to be restricted to professionals but now, thanks to smartphones and affordable point-and-shoots, more people are trying to save costs but actually, costing themselves money. Firstly, when you think about flicking through a glossy magazine, without realising it you'll have an expectation of what you expect to see - professional shots. So using anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.
Here's Ellie during our recent mini-photo shoot at Digity

Product Photography

How everything from your products to your people are shown will impact how they are valued by a visitor and first impressions are important. Don’t get me wrong, even stock images on your website are better than no images. However, a 'Before & After' gallery riddled with images from your iPhone doesn’t exactly scream “professionalism” when  you're trying to appeal to a high-end audience. In fact, such photos can even take value away from your products or services. Most people are already living with something resembling your ' before ' shots so don't distract them, keep them focused with how fantastic their life is going to be with the products or services you deliver.

Across numerous industries, we’ve seen our fair share of undervaluing photography. Unfortunately, this one major and recurring flaw is seen throughout websites as well as social media pages.

Here's a renovation project by Stokes & Lovegrove - firstly an iphone shot (left) and then with professional staging (right)

While some of your customers may not notice nor care, many potential customers will go with your competitor purely because they have spent more time on the design of their online presence. It may not be fair but it’s true. We all do it subconsciously; the better something is packaged, the more likely we are to buy it. So stop handing over your potential clients to your competitors .

Professional photography is very accessible and we have tried and trusted photographers at Digity to help bring your business to life through imagery. Great shots can be used in a variety of industries; Contractors, landscapers, and decorators can use shots of their completed work to showcase their expertise. Vendors, retailers, and skilled craftsman can have the majority of their products or showroom features shot in a single day to upload to their website. Services, from IT to animal grooming, can take advantage of professional, behind-the-scenes photos to show potential clients just how much hard work and passion is put in to every project.


Headshots

To practice what we preach here at Digity we invested in professional head-shots for the team. Here's Catherine's before & after.

In addition to your offering, your customers are also scoping out who to contact at your company. Friendly and inviting faces aren’t just a nice feature for your “About Us” page, they’re the ideal way to come off as approachable and confident. With images of the team, it’s crucial to have the same photographic style in order to capture the same theme. Whether they’re in an informal setting or proper headshots, the similarities among them helps show cohesiveness. The team photos can also be used on LinkedIn to extend the professionalism of your brand.


Build Value

With professional photography, you can add value to any business from the very first interaction with potential customers whether they find your website or Facebook page. Of course, there is a commitment and an investment but this exists with every successful business strategy. At Digity, we have two photographers who specialise in a range of photography including products, headshots, interiors, landscaping, and more. Get in touch today to see how we can elevate your brand.

Here's another stunning kitchen from Anthony Mullan furniture.
"Retail is detail" so if you want to showcase your hidden gems, capture them professionally
What next?

If you're inspired by some of the examples here and would like to see how professional photography can bring your business to life online and in print, get in touch.  We'd love to hear from you and discuss the options available.

Call us on: 01189 100 012 or email info@digity.co.uk

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