How everything from your products to your people are shown will impact how they are valued by a visitor and first impressions are important. Don’t get me wrong, even stock images on your website are better than no images. However, a 'Before & After' gallery riddled with images from your iPhone doesn’t exactly scream “professionalism” when you're trying to appeal to a high-end audience. In fact, such photos can even take value away from your products or services. Most people are already living with something resembling your ' before ' shots so don't distract them, keep them focused with how fantastic their life is going to be with the products or services you deliver.
Across numerous industries, we’ve seen our fair share of undervaluing photography. Unfortunately, this one major and recurring flaw is seen throughout websites as well as social media pages.
While some of your customers may not notice nor care, many potential customers will go with your competitor purely because they have spent more time on the design of their online presence. It may not be fair but it’s true. We all do it subconsciously; the better something is packaged, the more likely we are to buy it. So stop handing over your potential clients to your competitors .
Professional photography is very accessible and we have tried and trusted photographers at Digity to help bring your business to life through imagery. Great shots can be used in a variety of industries; Contractors, landscapers, and decorators can use shots of their completed work to showcase their expertise. Vendors, retailers, and skilled craftsman can have the majority of their products or showroom features shot in a single day to upload to their website. Services, from IT to animal grooming, can take advantage of professional, behind-the-scenes photos to show potential clients just how much hard work and passion is put in to every project.
In addition to your offering, your customers are also scoping out who to contact at your company. Friendly and inviting faces aren’t just a nice feature for your “About Us” page, they’re the ideal way to come off as approachable and confident. With images of the team, it’s crucial to have the same photographic style in order to capture the same theme. Whether they’re in an informal setting or proper headshots, the similarities among them helps show cohesiveness. The team photos can also be used on LinkedIn to extend the professionalism of your brand.
With professional photography, you can add value to any business from the very first interaction with potential customers whether they find your website or Facebook page. Of course, there is a commitment and an investment but this exists with every successful business strategy. At Digity, we have two photographers who specialise in a range of photography including products, headshots, interiors, landscaping, and more. Get in touch today to see how we can elevate your brand.
Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover. However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?
Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:
1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised.
On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.
As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!
Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.
This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.
Last month, we covered the best ways to get more followers for your brand's Instagram account .
This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.