From the Digity Blog

Elevate Your Brand with Professional Photography

  • By Ashley Timms
  • 23 Sep, 2016
Commercial photography used to be restricted to professionals but now, thanks to smartphones and affordable point-and-shoots, more people are trying to save costs but actually, costing themselves money. Firstly, when you think about flicking through a glossy magazine, without realising it you'll have an expectation of what you expect to see - professional shots. So using anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.
Here's Ellie during our recent mini-photo shoot at Digity

Product Photography

How everything from your products to your people are shown will impact how they are valued by a visitor and first impressions are important. Don’t get me wrong, even stock images on your website are better than no images. However, a 'Before & After' gallery riddled with images from your iPhone doesn’t exactly scream “professionalism” when  you're trying to appeal to a high-end audience. In fact, such photos can even take value away from your products or services. Most people are already living with something resembling your ' before ' shots so don't distract them, keep them focused with how fantastic their life is going to be with the products or services you deliver.

Across numerous industries, we’ve seen our fair share of undervaluing photography. Unfortunately, this one major and recurring flaw is seen throughout websites as well as social media pages.

Here's a renovation project by Stokes & Lovegrove - firstly an iphone shot (left) and then with professional staging (right)

While some of your customers may not notice nor care, many potential customers will go with your competitor purely because they have spent more time on the design of their online presence. It may not be fair but it’s true. We all do it subconsciously; the better something is packaged, the more likely we are to buy it. So stop handing over your potential clients to your competitors .

Professional photography is very accessible and we have tried and trusted photographers at Digity to help bring your business to life through imagery. Great shots can be used in a variety of industries; Contractors, landscapers, and decorators can use shots of their completed work to showcase their expertise. Vendors, retailers, and skilled craftsman can have the majority of their products or showroom features shot in a single day to upload to their website. Services, from IT to animal grooming, can take advantage of professional, behind-the-scenes photos to show potential clients just how much hard work and passion is put in to every project.


To practice what we preach here at Digity we invested in professional head-shots for the team. Here's Catherine's before & after.

In addition to your offering, your customers are also scoping out who to contact at your company. Friendly and inviting faces aren’t just a nice feature for your “About Us” page, they’re the ideal way to come off as approachable and confident. With images of the team, it’s crucial to have the same photographic style in order to capture the same theme. Whether they’re in an informal setting or proper headshots, the similarities among them helps show cohesiveness. The team photos can also be used on LinkedIn to extend the professionalism of your brand.

Build Value

With professional photography, you can add value to any business from the very first interaction with potential customers whether they find your website or Facebook page. Of course, there is a commitment and an investment but this exists with every successful business strategy. At Digity, we have two photographers who specialise in a range of photography including products, headshots, interiors, landscaping, and more. Get in touch today to see how we can elevate your brand.

Here's another stunning kitchen from Anthony Mullan furniture.
"Retail is detail" so if you want to showcase your hidden gems, capture them professionally
What next?

If you're inspired by some of the examples here and would like to see how professional photography can bring your business to life online and in print, get in touch.  We'd love to hear from you and discuss the options available.

Call us on: 01189 100 012 or email



Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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