Gillis London
Gillis London
Luxury Leather Bags
The brief.
Luxury leather bag retailer, Gillis London approached Digity a number of years ago. They initially required improvements on their old, hard-to-use website platform to showcase their stunning range of luxury camera bags, which progressed into a whole new e-commerce site and social media development, as well as printed materials for exclusive shows.
The process.
When Gillis London first approached us, their website interface was hard to use and time-consuming to update. The site itself did not reflect the luxury of their brand, and was confusing for customers as they were running one main site, and one commerce site where the bags could actually be purchased.
The process.
Due to a new opportunity to showcase their stunning range at a leading international show in New York, Gillis London challenged us to produce a new website to showcase their luxury range which would provide ease-of-use for both the customer, and Gillis London themselves. With less than 8 weeks to deliver, we got to work fast and worked closely with the client to create a website which truly showcased the product range in a manner most fitting. We ensured the design of the website was stylish and high-end to stand out amongst their competitors, as well as simple to use, so that they could easily update it to change pricing and advertise seasonal offers - Black Friday was no longer such a dark day! This way, their site could remain fresh and inspiring for customers throughout the year.
We also created social media graphics for their campaigns and encouraged Gillis London to undergo a professional photoshoot - they had a fantastic product range, so we wanted to make sure that an online audience could see that. We also produced printed materials to support them at their shows, as well as providing marketing support beforehand.
This was a fantastic challenge and we're delighted with the outcome. The new website has played a large role in developing international opportunities for Gillis London, and we’re excited to continue working closely with them going forward.
Project Summary
Re-brand
Website
Stationery
Brochure
Leaflet
Content creation
Online presence
Social media
SEO
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