From the Digity Blog

Where have the Google ads on the right gone?

  • By Phil Taylor
  • 01 Mar, 2016

Last week, Google globally rolled out one of the most significant changes to the layout of its desktop search engine results pages (SERPs) to date. The switch came with unusually short notice and had online marketers scrambling to work out what it means for them….

What are the changes?

The big change is that there are now no ads showing on the right hand side of the desktop SERPs with the exception of  Product Listing Ads  (PLAs) from AdWords Shopping campaigns, and the  Knowledge Panel , where business information is displayed.

The new layout will continue to show three ads at the top of the page, with the addition of a fourth for "highly commercial queries". According to  Google's official statement on the change:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

There will also be up to three ads at the bottom of the page.

This brings desktop search results more in line with the look and feel of mobile search results, although mobile results will still typically show 2-3 top ads rather than the 3-4 ads on the new desktop layout.

What will the effects be?

Naturally, with such a major change, there will be concerns from advertisers, particularly regarding effects on CPC. With the number of ads shrinking from a possible 11 to a maximum of seven, some worry that increased competition for ad spots will lead to skyrocketing  CPCs.

However, others predict that with the addition of the fourth ad, the greater opportunity to grab one of the valuable ‘top spots’ will help to suppress any CPC increases.

It is also worth noting that a substantial majority of ad clicks (85%+) had already been coming from the top spots rather than the side positions, and with an accelerating trend towards mobile searches over desktop, these changes should not cause the armageddon that some advertisers fear.

While we await solid data on the impact, we’ll be keeping a close eye on any effects - so watch this space for more updates and your Digity Account Manager will keep you updated on any direct impact.



Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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