Building trust in your company is essential to creating a reputable, professional, profitable and ultimately successful business, both online and offline. Whichever sector your organisation belongs to, your premises, staff and environment should evoke reliability and confidence. The same goes for your online presence. Use these 5 techniques to gain trust with your customers, increase conversion rates for your website and multiply referrals and drive brand awareness.
1/ Well Known Badges and Logos
Viewers of your website will react positively to recognisable logos and emblems. For instance, if your site offers e-Commerce, badges; such as the McAfee SECURE, Paypal Verified, or the VeriSign logos; will reassure your prospective customer that your site is reliable and secure. On the other hand, if your business is more service based, show off award logos, previous clients or collaborator/manufacturer emblems. These will make your business appear more renowned, established and trustworthy.
2/ A Comprehensive and Interesting ‘About’ Page
This may not seem a priority but it really can do wonders to gain a good, trustworthy reputation with your customers. An insight into the history of the business, an idea of the environment or business ethics, and an interesting and funny description of the major business employees will not only add trust, but authenticity and personality to your brand. Testimonials from your clients or customers on this page will also convey a history of great service, encouraging new customers.
3/ Social Media and Blogs
To increase the legitimacy of your website, you should appear active, operational and up-to-date. Through keeping active on social media and writing regular blogs, your business will come across as current and reliable. Social media is a conversation that you can’t miss out on. From replying to customer enquiries on Twitter to updating your followers about offers and promotions on Facebook, get on social media, pronto. Through blogging you can showcase your recent projects, events and general expertise in your area. Moreover, updating your website blog section regularly will improve your Google rankings so your site will become not only more reliable, but more visible.
4/ Authentic Imagery
Stock images are a hugely useful facility to have on your hands, and definitely have their place in a good marketing campaign. However, overusing them can look dubious and illegitimate, so try to use your own photos with personality and originality. A professional photo shoot on your premises is a worthwhile investment, as these photos can be constantly re-used on social media, blogs, sliders, advertisements and other marketing platforms.
5/ Smooth and Interactive User Experience
The functionality of your website should be flawless. Customers expect a professional and easy-to-use website, with a modern aesthetic and an innovative design. Ensure your website contains no typos or broken/false links as this conveys to the customer that your brand is careless. It is essential that your website is optimised; with mobile searches being so prominent, you could potentially miss out on a huge group of potential customers if your website isn't responsive.
Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.
Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.