New Brand and Website for Matt Browning Electrical Contractors
Recently we were approached to create a new brand and website for Matt Browning Electrical Contractors, and we’re delighted to see it all go live.
As a trusted electrical contractor with a number of high-profile clients including the NHS, Ella’s Kitchen and many others, the team at
Matt Browning Ltd trusted wanted a logo and website that better represented their growing reputation and give them a more defined identity. They approached us to handle the whole process from start to finish.
Brand Development
The first stage of the project consisted of brand development. We carried out a series of workshops with the client to find out more about their business, competitors, goals, personality, and vision for where they wanted to be. This allowed us to develop a number of new concepts, from which we took on their feedback and carried out further refinement and then selected the one they believed reflected them the best.
In addition to the logo, we evolved the
branding elements including fonts, colour palette and icons that would be used across the website, working in partnership with the client to design a website that matched their goals.
Sitemap Development
We reviewed the current website, researched competitors and looked at Google Analytics to inform the development of the new website sitemap. A big development with the new website was that it would include a page for every industry Matt Browning worked within, to help improve SEO and expertise within key areas.
Matt Browning also wanted to make their case studies more prevalent, so we made these prominent around the website and available within the navigation, to showcase an established portfolio of their work. This is an area they will continue to add to as time goes by and the focus of this project is evolution as their business continues to go from strength to strength.
Website Copy and SEO
For the website copy, we discussed the finer details of topics with Matt Browning which gave us a full picture of their services to communicate these on the new website. One key aspect we considered was how technological innovation leads to new opportunities for their business. For example, they are currently heavily involved with electric vehicle charging point installations both for businesses and high-net-worth individuals.
We conducted
SEO research to discover keywords that we would target throughout the copy, headings and meta descriptions and more to improve SERP rankings. We also optimised all off-page SEO, to ensure the new website would rank as highly as possible.
The Result
We are proud to have created and launched a professional, refreshed website (www.mattbrowningelectrical.co.uk), that portrayed Matt Browning as a much more modern and established electrical contractor, with revamped branding and a new logo that could be used across both online and offline marketing. It’s already bringing in leads for the business and we look forward to rolling out more campaigns.
The website is often just the start of clients’ journeys with us. Our
digital marketing service is designed to help clients excel online and grow offline.
Get in touch to find out what we can do for you.
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