Rank Higher on Google with Digity’s Competitor Analysis Service
With the rise of new businesses competing on Google showing no signs of slowing down, the market is more competitive than ever. Thankfully, Digity are able to give you an edge, as we offer an in-depth Competitor Analysis report to keep you at the top of your game.
When it comes to measuring how well you’re performing against others in the market,
Digity investigate every aspect of your digital marketing strategy. Here’s a breakdown of how we’ll do it:
SEO Analysis
If you’re looking to get more traffic, you’ll need to see how well you’re doing–and the largest playing field in the game of digital marketing is arguably Google. This can also make it quite difficult to navigate, which is why we do all the key work for you.
To really get into the detail, we break down the SEO analysis into four sections, putting you against your competitors for each:
- Traffic estimates based on current rankings (no. of keyword variations and positions)
- Keyword research (looking at words you want to rank for, words your competitors use to attract traffic and any we identify you should target)
- Linking strategies (identifying which links to focus on attracting to aid your cause)
- Page by Page Analysis (ensuring you’re giving Google the right signals and establishing a credible relationship)
This provides you with all the relevant SEO information, from the areas in which you’re standing tall to the ones in which we might need to work together to re-strategise.
Website Usability
This is the natural next step after assessing the SEO potential, as once we are clear about how to generate more traffic, we need to review the user journeys and our confidence in your website’s ability. Equally, it’s really valuable to review your competitors in exactly the same way, so that’s what we do.
The best way to approach this is by scrutinising each site closely to find all the negatives and positives–so that’s exactly what we do. We map all the strengths and weaknesses for each site to compare; helping make yours stronger and as relevant as it can be.
Social Media Analysis
This is the third and final step of the process, but by no means the least important–we all understand that a strong social media presence is perhaps the easiest way to build brand awareness online. This is why we take another close look at how you’re doing on social media alongside others in your industry.
We’ll analyse each company’s social media presence–from the platforms used and their followers on each to their engagement and how regularly they post. We can even see the ads they are running on Facebook/Instagram if relevant and include that within our findings.
By putting up a magnifying glass to each, we were not only able to see how well-established you are on social media against your competitors, but also measure the engagement of your customer base. This will once again allow you to see your strengths and weaknesses in this area, giving you a clearer picture of how to proceed.
So, there you have how we can provide an excellent competitor analysis service for your company–arming you with all the information and tools you need to stay hot on your competition and continue to stay on top online.
To find out more, get in touch with us today and we can talk you through the options and relevant fees. We offer a complimentary first consultation call to run through this and discuss the next steps.
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