From the Digity Blog

Why Infographics Could Change the World

  • By Catherine Dove
  • 13 Aug, 2015
Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.

Infographics are continuously being recognised for their positive impact in marketing campaigns and their success in communicating messages and ideas. But why are they so effective?

Attractive Appeal
The creativity in colour, layout and image make infographics completely unique. They are also easily distinguishable from each other. We process visuals 60,000 times faster than text, so infographics are super fast to scan and absorb. 90% of information transmitted to the brain is visual, so infographics definitely tap into that optic nerve.

Viral Capabilities
Due to the attractiveness and eye-catching nature of infographics, they are much more likely to go viral! We are more likely to share images and graphics than pure text, so when an original and interesting infographic comes along, it can create a viral success. If you embed your infographics into your website, the share and click responses will increase your traffic.

Brand Awareness
Creating infographics that are integrated or embedded with your logo is a powerful way to increase brand awareness, and portray your knowledge and expertise on whatever subject. Conforming infographics to your business’ colour scheme and style can ensure that your infographics become recognisable.

Infographics can be embedded pretty much anywhere. An infographic found on Facebook can be downloaded and printed onto leaflets and brochures. When developing an infographic , the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

Due to its unique way of creating information and its clear way of arrangement and composition, infographics come across as more persuasive and reliable. Readers are less likely to doubt what they are seeing, as why would someone go to the effort of making an infographic with incorrect information? Therefore infographics are far more convincing and influencing than pure text.

They are memorable!
The layout of colours, images and graphs make infographics far more memorable. Images are easier to commit to memory than text, and if these creative aspects are utilised well, an infographic can be unforgettable.

Infographics take advantage of the ways we process information, creating the perfect platform to convey significant and complex data . If you are contemplating creating your own infographic just keep in mind the appeal of your target audience. Although infographics give you the chance to be creative and original, ensure that the visuals do not complicate, change or obscure the data.


Digity Blog

By Chris Lunn 18 Aug, 2017
GDPR is coming next May and it's been eye-opening for me to see just how much there is to consider to ensure you're fully compliant.

I've heard lots of comments about the fact that companies 'should be already doing all of this' and whilst I agree, the simply truth is, I can't think of many that actually are in full.  There's also quite a lot naivety about Brexit and the impact but the fact is, this is 100% happening.

We're getting close to appointing our official partner to help support clients so if you answer no to one or more of the below questions, get in touch and we'll let you know how we can help.

  1. Do you have a data protection policy?

  2. Does your team get regular data protection training?

  3. Is data protection covered in your company handbook?

  4. Regarding data storage, do you have an up-to-date document which outlines where the data is stored?

  5. Are all files (Excel/Word etc) which have contact data within them encrypted and protected?

  6. Are your personnel contracts compliant with GDPR?

  7. Do you have a documented process for handling subject access requests?

  8. Do you know exactly where your data is stored via 3rd party systems or applications i.e. MailChimp, Accounting System, CRM system etc?

  9. Regarding the systems you may be using which hold contact details, do you know if they are GDPR compliant?

  10. Do you have a clear audit trail for how people joined your mailing list?

  11. Do you have a clear unsubscribe mechanism on your marketing email communications?

  12. Do you have a documented process for how to handle a data protection breach?

  13. Is your office secured effectively to avoid anyone entering and stealing devices with data on them?

  14. Are your mobile phone and tablets secured effectively?

  15. Can you deactivate your mobile/tablet devices remotely to avoid data breaches?

  16. Do you have a data retention policy detailing how you will store data on an individual, how long for and what you'll do when you no longer need those details?

  17. Do you have a privacy statement and terms of use on your website?

  18. Do you have an up-to-date cookie policy on your website detailing what information you will be storing and for what purpose?

This list is the tip of the iceberg but if you've answered 'no' or 'not sure' to any of the questions above, we'd recommend getting in-touch to find out more about how we can help.  We have different specialist consultants to ensure you can soon answer 'yes' to all of the above questions & more which will come your way.  As the deadline closes in, demand will rise for these services so don't wait until the new year, get in-touch today.

Contact us to find out more about GDPR.
By Ellie McDaniel 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 
By Catherine Dove 04 Aug, 2017

Our Brighton office is buzzing with excitement as Pride approaches this weekend. Rainbows are everywhere, from banners and flags to buses and balloons, and so many small businesses are showing their support for this massive event.

Celebrating Gay Pride as a business is not a new concept, but it is something that is becoming more and more popular, as businesses become more comfortable being part of the celebrations and realise the benefits that can come alongside it.

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