Why Infographics Could Change the World

  • By Catherine Dove
  • 13 Aug, 2015
Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.

Infographics are continuously being recognised for their positive impact in marketing campaigns and their success in communicating messages and ideas. But why are they so effective?

Attractive Appeal
The creativity in colour, layout and image make infographics completely unique. They are also easily distinguishable from each other. We process visuals 60,000 times faster than text, so infographics are super fast to scan and absorb. 90% of information transmitted to the brain is visual, so infographics definitely tap into that optic nerve.

Viral Capabilities
Due to the attractiveness and eye-catching nature of infographics, they are much more likely to go viral! We are more likely to share images and graphics than pure text, so when an original and interesting infographic comes along, it can create a viral success. If you embed your infographics into your website, the share and click responses will increase your traffic.

Brand Awareness
Creating infographics that are integrated or embedded with your logo is a powerful way to increase brand awareness, and portray your knowledge and expertise on whatever subject. Conforming infographics to your business’ colour scheme and style can ensure that your infographics become recognisable.

Infographics can be embedded pretty much anywhere. An infographic found on Facebook can be downloaded and printed onto leaflets and brochures. When developing an infographic , the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

Due to its unique way of creating information and its clear way of arrangement and composition, infographics come across as more persuasive and reliable. Readers are less likely to doubt what they are seeing, as why would someone go to the effort of making an infographic with incorrect information? Therefore infographics are far more convincing and influencing than pure text.

They are memorable!
The layout of colours, images and graphs make infographics far more memorable. Images are easier to commit to memory than text, and if these creative aspects are utilised well, an infographic can be unforgettable.

Infographics take advantage of the ways we process information, creating the perfect platform to convey significant and complex data . If you are contemplating creating your own infographic just keep in mind the appeal of your target audience. Although infographics give you the chance to be creative and original, ensure that the visuals do not complicate, change or obscure the data.

Recent posts

Digity Blog

By Ellie McDaniel 12 Apr, 2017
We are proud to announce the launch of our new website for Lulu Lush , and we hope you like it as much as we do! 

Lulu Lush is a remodelled ice cream van dishing up cocktails everywhere from intimate parties to festival-scale events as well as offering a party planning service. The brief was simple; create a website that captures the essence of Lulu - a fun loving party girl with a 40's pin-up influence. It was important for us to maintain the strong brand-focused visuals throughout the website and ensure ease of use for visitors.

We are delighted with the website, and would love to hear your thoughts. 
By Catherine Dove 06 Apr, 2017

Over the last month you may have noticed the cleaner look to the LinkedIn interface and the new features that have appeared within this new makeover.  However, this isn’t just a small change - the upgrade has created a faster, smoother, easier-to-navigate site with a layout very similar to that of Facebook. So, what are the main changes and enhanced features you really need to know about?

Here are a couple of the best bits about the new upgrade to ensure you and your business are making the most of LinkedIn:

1/ The LinkedIn messenger features have leaned more towards the Facebook Messenger in appearance. But, the best part for us is the suggested responses feature to InMail (available on premium). This means you can very quickly get back to people with an automated response letting them know if you are interested or not. This response can be edited to make the message more personalised. 

By Catherine Dove 28 Mar, 2017

On Thursday 23rd March, the Digity team travelled to Heathrow with cars full of stand equipment, brochures, televisions, and tables ready to wow the visitors at the West London Business Show.

As marketing partners with the show, our signage, brochures and media designs surrounded the hall including huge signs showing the schedule for the day. Our banners and leaflets were unmissable. With the schedule often changing only a couple of days before the show, our designers were flexible, quick and innovative in adapting to alterations in a short time span. The brochures, signage and other advertising media were sent off to the printers and you can see below how great they looked in time for the show!

By Chris Lunn 21 Mar, 2017

Barclays have developed a series of events entitled ' Fired up for Growth ' and Digity are delighted to have been included as their digital partner for the Berkshire series. If your business has the potential to grow, this event will help you find out how to unleash your potential.

This Clinic will give you the impetus, pose the questions, and share great ideas, to help your business grow. You’ll get practical tips and incisive information.

  • Market conditions and how to use them
  • What you may need to consider to put your growth aspirations into action
  • Strategies and solutions to the common issues experienced
  • Tips to help you finance the growth strategy that could work for your company
  • Insight and inspiration from real business stories

The event takes place:

Wed:29th March 2017
Burnham Park Hall, Burnham, SL1 7HR

You can book online here .
By Ashley Timms 20 Mar, 2017

Last month, we covered the best ways to get more followers for your brand's Instagram account .

This month, our social media tip series goes a step further to explore How to Successfully Use Instagram Stories.

More Posts
Share by: