Infographics are aesthetically pleasing communication illustrations that can express complex data in a visual format that is easily understandable and relatable to the viewer. This visual aspect defines infographics as a truly unique and attractive way of portraying data and knowledge.
Infographics are continuously being recognised for their positive impact in marketing campaigns and their success in communicating messages and ideas. But why are they so effective?
Attractive Appeal
The creativity in colour, layout and image make infographics completely unique. They are also easily distinguishable from each other. We process visuals 60,000 times faster than text, so infographics are super fast to scan and absorb. 90% of information transmitted to the brain is visual, so infographics definitely tap into that optic nerve.
Viral Capabilities
Due to the attractiveness and eye-catching nature of infographics, they are much more likely to go viral! We are more likely to share images and graphics than pure text, so when an original and interesting infographic comes along, it can create a viral success. If you embed your infographics into your website, the share and click responses will increase your traffic.
Brand Awareness
Creating infographics that are integrated or embedded with your logo is a powerful way to increase brand awareness, and portray your knowledge and expertise on whatever subject. Conforming infographics to your business’ colour scheme and style can ensure that your infographics become recognisable.
Portable
Infographics can be embedded pretty much anywhere. An infographic found on Facebook can be downloaded and printed onto leaflets and brochures. When developing an infographic , the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.