Client: Grover Accident Repair Centre
Sector: Automotive, B2C
Platform: Duda
Timeframe: 2 months
URL: www.groverarc.co.uk

The Challenge

Grover Accident Repair Centre, a leading accident repair specialist with decades of experience, wanted to modernise their online presence to better reflect their expertise and professionalism.

Challenges included:

• An outdated website that didn’t showcase the quality of their work
• Limited online visibility, reducing potential customer reach
• Lack of authentic imagery to convey the precision and care behind their services
• Inconsistent social media output, leaving customer stories and results untold

Grover needed a modern, credible digital presence that would build trust, drive enquiries, and visually represent the skill and pride of their team.

Our Approach

We delivered a fully bespoke website and digital strategy designed to showcase Grover’s craftsmanship, streamline the customer journey, and strengthen their position as a leading accident repair centre.

Objectives included:

• Highlighting technical expertise and high-quality workmanship
• Creating a seamless, engaging online experience for customers
• Elevating the brand’s credibility and trust across all digital touchpoints

Deliverables

• Website design & development (Duda)
• Copywriting
• On-site photography & videography
• Content creation for social media
• SEO optimisation
• Social media management

Transforming the Website

The website was redesigned to be sleek, user-friendly, and performance-focused, with key enhancements including:

• Dynamic homepage video featuring real footage from the workshop to add energy and authenticity
• Streamlined navigation for a smoother customer journey
• Expanded service pages highlighting specific car makes and models to improve SEO visibility
• Showcasing Carbon Neutral accreditation and customer testimonials to reinforce credibility

The result is a website that accurately reflects Grover’s expertise and professionalism, while driving enquiries and building confidence from the first click.

Elevating Brand Awareness

A tailored digital marketing strategy supported the website launch, focusing on traffic growth, audience engagement, and brand storytelling:

• SEO optimisation of high-value service pages
• Social content featuring behind-the-scenes insights, client testimonials, and before-and-after transformations
• Short-form video content for Instagram and TikTok

Results included:

• 83% increase in organic traffic
• 88 new keyword rankings
• Significant growth in social engagement and website enquiries

Bringing the Brand to Life on Social Media

To create an authentic and engaging presence, we captured on-site content showcasing the team at work and the precision behind every repair.

Content outputs included:

• A six-month content bank for consistent posting
• Bespoke photography highlighting the team and their workmanship
• Short-form videos optimised for social platforms
• Updated website imagery reflecting professionalism and brand culture

Social results since launch:

• Follower growth: 100+ across all platforms
• Reel and TikTok views: ~4,000
• Engagement rate increase: 100% (+1.5k interactions)