Transform ambition into action with a strategy built to align every channel, campaign, and conversation behind your business goals.
Digital marketing without strategy is just noise. To cut through the clutter and achieve consistent growth, you need a clear roadmap — one that connects data, creativity, and technology with your brand’s objectives.
At Digity, we build digital marketing strategies that define your direction, maximise your resources, and deliver meaningful results you can measure.
Why a Strategy Matters
Every click, view, and conversion should serve a purpose. Without a structured strategy, even the best campaigns risk working in isolation.
A strong digital marketing strategy ensures that every channel, from SEO and paid media to social content and email, works together to move your audience from awareness to action.
Whether you’re an established brand ready to scale or an ambitious business building digital momentum, our strategy framework helps you identify opportunities, clarify priorities, and plan for sustainable growth.
Our Strategic Framework for Success
We don’t believe in one-size-fits-all marketing plans. Our strategies are built from the ground up, shaped by your goals and data-driven insights.
We focus on five key pillars:
- Insight & Discovery - Understanding your audience, competitors, and market landscape.
- Positioning & Messaging - Defining how you stand out and what value you communicate.
- Channel Strategy - Selecting and integrating the right platforms for maximum impact.
- Content & Creative Direction - Crafting compelling stories that engage and convert.
- Measurement & Optimisation - Tracking performance and continuously refining your approach.
This creates a living, breathing roadmap, not a static plan, designed to evolve as your business and market do.
The Opportunity
The digital landscape never stops changing, but that’s where opportunity lives.
We combine market insight, creative thinking, and performance data to help you not only keep up, but lead.
By investing in strategic clarity now, you gain an edge that outlasts algorithms and short-term trends, positioning your brand for consistent, confident growth in a crowded market.
Expected Outcomes
When you partner with Digity, your digital strategy delivers:
- A clear,
actionable roadmap that aligns with your business goals.
- Greater R.O.I. from all marketing activity.
- Consistency
across campaigns, messaging, and performance.
- Scalable growth
through smarter decision-making and continuous improvement.
Ready to turn your vision into a strategy that works?
Let’s create a digital marketing roadmap that drives growth, clarity, and measurable success.
Contact Us
Strategy - Frequently Asked Questions
What is a digital marketing strategy and why do I need one?
A digital marketing strategy defines how your business uses online channels (like SEO, paid media, social media, and content), to achieve your goals. It ensures every campaign, message, and investment aligns with a clear roadmap for growth, rather than working in isolation.
What’s the difference between a marketing strategy and a marketing plan?
A strategy sets the direction - defining your goals, audience, and positioning.
A plan details the actions, channels, and campaigns used to execute it.
At Digity, we create both: a strategic blueprint and the tactical roadmap that brings it to life.
How do you create a digital marketing strategy?
Our process starts with understanding your business objectives, audience, and competitive landscape. We then define positioning, key messages, and channel priorities.
Finally, we build an actionable plan including; timelines, KPIs, and milestones, all designed to deliver measurable results.
How long does it take to develop a digital marketing strategy?
Most strategies take 4–6 weeks to develop, depending on scope and data availability.
This includes discovery sessions, analysis, creative direction, and presentation.
From there, we move seamlessly into implementation and performance tracking.
What businesses benefit most from a digital marketing strategy?
Every business can benefit so it depends what you have in place currently and how it's working. We find our work is especially powerful for:
- Growing brands ready to scale
- Companies managing multiple channels or teams
- Businesses rebranding or entering new markets
- Organisations wanting to improve ROI and alignment
We tailor each strategy to your structure, sector, and ambition.
What results can I expect from having a strategy in place?
You’ll gain a clearer sense of direction, better channel performance, improved consistency across marketing efforts, and ultimately higher ROI.
The strategy gives you control, focus, and the confidence to invest where it matters most.
How much does a digital marketing strategy cost?
Costs vary based on complexity and scale. Strategy projects typically start from £2,500, including research, development, and presentation.
For ongoing strategic support or implementation, we can design a custom plan aligned with your growth goals.
Can you implement the strategy once it’s complete?
Yes, that’s where the real momentum happens. We offer full implementation and ongoing management across all key channels, ensuring your strategy delivers measurable impact and continuous improvement.
Find out what we can do for your business, get in touch to ask any questions or arrange a call/meeting to discuss things further:
Client feedback
"We've been working with Digity for few years now and their calm, clear approach has been a breath of fresh air. They are always on hand to answer any questions and so far has done exactly what they said they will do. Looking forward to a long and happy relationship"
Rapid Clean
Commercial Cleaning
"You challenge our thoughts/ideas, encourage discussion and the result is a strong outcome. Ultimately you help organisations like IST enjoy all the benefits of an in-house marketing department."
IST Supplies
Distributor - Fire Safety Sector
"It's been great working with Digity. They offer a fantastic collaborative approach - I feel listened to but also challenged when needed."
ICS Global Services
International Export & Import Consultancy
