1/ By Topic

As previously discussed, the topics you choose mustn’t be time-sensitive and should hold consistent search traffic potential. This is best achieved by doing your keyword research to really find what will work best for your brand and will maintain relevance.

You can do this by brainstorming certain topics that you’d like to target in your written content, and see how they perform by entering them into Semrush. This will give you a look into how competitive these are, as well as a list of related keywords which you can use to see if there are other evergreen topics you can target in your content.

It’s then worth taking the successful results you gained from this process and checking whether or not they have had a positive trend over time–a free and useful tool for this is Google Trends.  If they’ve shown to perform well over the years, keep them. And if not, get rid; helping you create a refined list of evergreen topics for your content.

2/ By Form

The other surefire way of making sure your content never goes out of style is by using templates that people always search for. This is something that isn’t as commonly considered, but is an equally effective method of helping your content stand the test of time. Here are some examples of evergreen forms that your content can take:

• ‘How to’ Guides -  Consider the countless times you’ve wondered ‘how to’ do something, prompting you to search it online–it’s a lot, right? Well, there’s no need to be embarrassed. Almost all of us are exactly the same in this way, meaning that creating content in this form will help it rank higher and gain a lot of traffic over long periods of time.
  
  
• Extended Lists - Audiences are always looking for ideas, inspiration and to find out what options exist out there for them. However, the internet is so flooded with information that content which simply lists different items won’t hold your reader’s attention for very long. So, by adding helpful details about the items in your list and including real-life examples to provide context, you fill in those blanks for your reader and do the work for them. Most people seek convenience above all else, so creating an extended list packed with detail is the right way to keep traffic flowing.
  
  
• Ultimate Guides - Guilty as charged! If you can move past any initial feelings of betrayal, let me explain why I’ve done this. Ultimate guides are detailed and contain lots of sub-topics, giving your reader an in-depth explanation of a concept and providing them with all of the answers they need. People will always look to credible sources of information, so making sure that you cover every base and include useful and relevant tools will keep your content evergreen.

So, you’ve now been armed with how to find the best topics alongside some relevant templates to create great evergreen content. I’m sure you know what’s coming…

Should I Combine the Two?

The short answer? Absolutely! By placing a topic which will always hold a captive audience into a reliable template that’s easy to read, your content will outlive the competition. And your brand will reign supreme.

If you’re curious about how else to boost your marketing strategy, get in touch with us to find out about all the tools we have to help your brand succeed. Equally, if you'd like to find out more about our SEO service, we offer a complimentary audit and consultancy session to show you what we can do to boost your results.