A testimonial is a powerful tool to help promote your business and the work that you offer. It’s a seal of approval from a veritable source, showcasing that someone was pleased enough with your services that they would recommend you to others. Taking that one step further then is a video testimonial, where a satisfied client can openly praise the work you’ve done for them.

The power of a video in today’s connected world cannot be understated. Compared to a regular testimonial, perhaps relegated to a specific page on your website, a video can be found through social media and shared to millions of people with ease. Potential consumers are also far more likely to engage with a video testimonial as it comes across as personable and genuine - actually being able to hear the emotion in someone’s voice is a great thing, as audiences respond to positive emotions in kind.
Using a video testimonial has additional benefits also. They can help to emphasise the human side of your brand by having someone talk truthfully and emotionally about it, rather than displaying some disembodied quotes on your website. As well as that, by utilising video testimonials, you can segment them as part of your video marketing content and help to build brand recognition.

To give you an example, here’s one of our video testimonials from a valued client and this was gathered independently via the video our production partner. We were delighted and very grateful to our client taking the time to be part of the process and it’s been used to really good effect since. See what you think:

A video testimonial adds a lot to your brand - emotion, humanity and additional credibility.
If you’d like to take advantage of video as part of your online marketing plan and would like to see what we can do around it to gain more visibility, get in touch. We’d love to show you more and how we can drive more people to see your testimonials on a daily basis:e: info@digity.co.uk t: 01189 100 012