From the Digity Blog

How To: Google Analytics for Beginners 

  • By Ellie McDaniel
  • 08 Aug, 2017
Google Analytics tracks users and views to provide key insights into acquisition and behaviour flow, making it a very powerful tool for website owners. If you have installed Google Analytics into your website but haven't looked at the data, or do not understand what the data is telling you, this post is for you. 

Firstly we'll cover the key terms you'll need to understand and some of the key information you can extract from the Analytics tool. 


Sessions: A session is the period of time in which a user is actively engaged in your website. The same user can have multiple sessions, which is why this figure is usually higher than users. 

Users: Unique users who have visited your site one or more times during the selected date range. In general these are specific unique people who have viewed your website, although people using multiple devices (e.g desktop and phone) will show as two users. 

Page views: Total number of pages views. Every page viewed per session is included in this figure, including pages viewed multiple times by the same user.

Bounce Rate:  The percentage of single page sessions in which the page was not interacted with. This effectively means someone has entered your website and left quicker than Google Analytics could register a time. If this is a particularly high percentage you should look into what might be causing this, e.g slow page loading speed, unresponsive websites being opened on mobile or spam traffic. You can test the speed and responsiveness of you website here (  and

Key Metrics

Website Visitors

Tracking your website visitors is vital for monitoring the success of certain marketing campaigns. By changing the date range at the top of the Audience Overview page (under Audience in the left hand navigation menu) you can review a snapshot of the users and sessions on your website during a set period of time. Within the date setting you can also set the dashboard to compare data from the previous year or period to help to give you an overview of your website's performance. Look for peaks and troughs and compare these to your marketing activity at the time. 

As well as tracking visitors (users and sessions) there are a few other useful metrics which can be found on this page. They include:

  • Pages per session
  • Average session duration
  • Bounce rate

Ultimately there is no perfect amount of pages per session, or specific bounce rate to aim for as all of these metrics will vary greatly by industry and website size. However, they can be used to get an idea of how your site is viewed and monitor how changes in your website impact your visitors. For example if the bounce rate for your Adwords campaign landing page is too high it will inflate your cost per useful click.  If you implement design changes these metrics are also very useful to keep an eye on.
Acquisition Channels

Knowing where you traffic is coming from is arguably more important than the actual figures as it gives a good indication of the success of your marketing activities. Google Analytics breaks these channels down into a handful of main categories: Organic Search (traffic from search engines), Paid Search (traffic from PPC activities such as Adwords), Direct, Social, Referral (visitors have found your site through a link on another website which isn't a search engine. There may also be a few other categories, or a few less, depending on your marketing activities. 
As you add more focus and financial support to some marketing, such as SEO or social media adverts, you can review the Acquisition Overview and Acquisition Channels pages on Google Analytics to review how they have impacted your website traffic. By clicking into each channel you can find out more information, such as which social media platform visitors have come from on specific days, or which external website links have referred the most traffic. It will even break down the visitor metrics in the section above by these channels to help you analyse their performance by more than just visitor numbers.
Site Content

All of these metrics have covered the website as a whole, but it's also useful to break these down by page, especially if your business provides multiple services or product categories. The Behaviour Overview page covers this briefly, or visit Behaviour Site Content for a more detailed view. By analysing the data on these pages, you can see which pages attract the most visitors, and hold their attention for the longest. 
I hope you've found this beginner's guide to Google Analytics useful, although do bear in mind this only scratches the surface of this tool's capabilities.

If your website is not performing as well as you would like, get in touch with our experts to discuss our marketing packages which will help to boost the visibility of your website, drive sales or increase footfall to your showroom. Get in touch today, t: 01189100012  e: 


Digity Blog

By Chris Lunn 16 Oct, 2017
Over recent months we've been working with Highnett Group to re-brand their 3 divisions and re-build their websites.  All 3 new logos are now being rolled out and the newly mobile optimised websites featured content and information which accurately represents their core service offering.

Highnett Controls are specialists in the design and manufacture of control panels and Industrial Electrical Maintenance and were established in 1978.  Macklin Controls covers a wide range of products, design and build from supplying basic switchgear  through to the design and build of process control panels & equipment to LV switchboards for both commercial and industrial application. 

Solatest is the G59 testing solutions arm of the group and sits within Macklin.

If you are looking to bring a uniform look and feel to your group whilst increasing the reach and appeal, get in touch today to find out how we can help.
By Catherine Dove 11 Oct, 2017
An exciting development for the Digity team!

We are happy to announce that our Brighton office has moved to new premises. Situated just off the North Laines and minutes from the station in central Brighton, the office is light, spacious and unique.  With a new and inspiring atmosphere, we are feeling fantastic about our new space. 

Our new address is: 

11 Jew Street



We have offices based in Brighton, Maidenhead and Wokingham, so we are never far away. From web design and SEO, to social media and content, Digity have the vision, expertise and experience to improve your business prospects. Get in touch on 01189 100 012, drop us an email at or fill out our form here and we will get back to you.

By Ellie McDaniel 03 Oct, 2017

We are extremely delighted to announce the launch of EatWalkPorto ’s website. Within the travel and tourism industry, it is essential to secure the faith of your customers and encourage them to trust your business. This element of client confidence has special resonance due to the unfamiliar nature of being away from home. Therefore, with EatWalkPorto, it was essential that the website was an excellent and professional site. This in turn enabled the company to showcase its brilliant services with a high class personality. This in turn, gives the firm added legitimacy.

More Posts
Share by: