We combine technical expertise, content strategy, and data insight to build search visibility that drives real business results, not just rankings.
SEO has evolved. Today, it’s about far more than keywords and backlinks - it’s about understanding intent, context, and user experience. At Digity, we develop SEO strategies that blend creativity with technical precision to help your business attract, engage, and convert the right audience. Thanks to the evolution of AI tools, we're now optimising in that space too (checkout our GEO service).
Our focus isn’t just on getting you found, it’s on turning visibility into measurable growth.
Why SEO Still Matters
Organic search remains one of the most powerful channels for long-term success, but it’s also one of the most competitive.
With search algorithms and user behaviours changing constantly, a proactive SEO strategy is essential to stay ahead.
Whether you’re a local business in Reading and Berkshire or a national brand looking to scale, we ensure your website performs across all fronts; technically sound, content-rich, and user-focused.
Our Formula for SEO Success
We build SEO strategies on a foundation of data, insight, and continuous improvement. Our approach is transparent, structured, and tailored to your goals:
- Technical SEO - Ensuring your site’s architecture, speed, and structure support maximum visibility.
- Content Strategy - Creating engaging, authoritative content that attracts and converts your audience.
- On-Page Optimisation - Fine-tuning every page to align with user intent and search engine best practices.
- Authority Building - Strengthening credibility through ethical link-building and digital PR.
- Performance Tracking - Using analytics and insights to refine and improve every month.
This combination delivers sustained growth, helping your brand earn and keep, a leading position in search.
The Changing Landscape of SEO
Let’s be honest, traditional SEO is evolving fast. AI, automation, and conversational search are redefining how users discover brands (see our GEO service page). While many businesses risk falling behind, forward-thinking ones see opportunity in this shift.
At Digity, we’re not just optimising for today’s search engines, we’re preparing for tomorrow’s. Our strategies are designed to keep you visible, credible, and competitive as technology transforms the way people search.
Expected Outcomes
When you partner with Digity, you can expect:
- Improved search rankings and
consistent organic growth.
- More
valuable interactions
i.e. qualified leads and conversions from organic traffic.
- Enhanced authority, trust, and brand
visibility.
- Long-term ROI through strategic, sustainable SEO practices.
Frequently Asked Questions
What is SEO and why is it important for my business?
SEO (Search Engine Optimisation) improves your website’s visibility in search engines like Google. By optimising your content, structure, and authority, SEO helps your business attract qualified visitors who are actively searching for your products or services. It’s one of the most cost-effective ways to generate long-term, sustainable growth online.
How long does SEO take to deliver results?
SEO is a long-term investment. Most businesses start to see measurable improvements within 3-6 months, depending on the competitiveness of their industry, website quality, and consistency of implementation. At Digity, we combine quick wins with sustainable strategy to deliver both short-term traction and long-term impact.
What’s the difference between SEO and GEO (Generative Engine Optimisation)?
SEO focuses on improving visibility in traditional search engines like Google and Bing.
GEO, on the other hand, ensures your brand is recognised, referenced, and represented within AI-powered search experiences (like ChatGPT, Gemini, and Copilot).
Both are essential: SEO builds authority and structure; GEO ensures that authority is visible in the next generation of AI-driven discovery.
Do I need SEO if I’m already running paid ads?
Yes, paid search ads can deliver immediate visibility, but SEO builds credibility, trust, and traffic that lasts. The two work best together.
SEO strengthens your organic presence, reduces long-term ad spend, and improves conversion performance across all channels by reinforcing your brand authority.
What kind of SEO does Digity specialise in?
We provide a full-service approach to SEO, including technical SEO, content strategy, on-page optimisation, local SEO, and authority building.
We tailor strategies for your industry, whether you’re a local business in Reading & Berkshire or a national brand looking to scale. Our focus is always on measurable growth, not vanity metrics.
How do you measure the success of an SEO campaign?
We track key performance indicators (KPIs) including organic traffic growth, keyword rankings, conversions, engagement metrics, and ROI.
You’ll receive transparent reports showing not just what’s changing, but what’s driving real business value.
What makes Digity’s SEO approach different?
We take a strategic, data-driven approach that combines creativity with technical precision.
Unlike agencies that focus purely on rankings, we focus on outcomes, traffic quality, conversions, and growth.
Plus, our forward-thinking focus on GEO (Generative Engine Optimisation) means we’re already preparing your visibility for the AI-driven future of search.
Do you work with businesses outside Reading and Berkshire?
Absolutely. While we work closely with many clients in Reading, Berkshire, and the Thames Valley, we also partner with national and international brands.
Our frameworks are scalable, built to perform locally, regionally, and globally.
How much does SEO cost?
SEO pricing varies depending on your goals, industry, and competitiveness. At Digity, our SEO projects are tailored to your business needs, not a one-size-fits-all package.
As a guide, we'd expect clients to typically invest between £750–£3,000+ per month, depending on scope, scale, and ambition.
We’ll provide a clear strategy, transparent pricing, and measurable outcomes before you commit, so you always know what you’re investing in and why.
What affects the cost of SEO?
Several factors influence SEO pricing, including:
- The size and structure of your website
- The competitiveness of your target keywords and industry
- The level of technical or content work required
- Whether you need local, national, or e-commerce SEO
- Ongoing content creation or link-building support
We’ll assess these during your strategy phase and create a plan that matches your objectives and budget.
Is SEO worth the investment?
Absolutely. SEO delivers one of the highest ROI rates in digital marketing because it drives organic, ongoing traffic without paying per click.
When implemented strategically, SEO continues to perform long after campaigns end, building authority, trust, and sustainable growth over time.
Do you offer fixed SEO packages or custom plans?
We offer both. Some businesses prefer structured SEO packages with clear deliverables, while others need custom-built strategies aligned with wider marketing goals.
During our initial consultation, we’ll recommend the right fit, ensuring maximum value for your investment.
Find out what we can do for you. We offer a complimentary initial review and planning session where we can discuss your needs, goals, competitors and current performance.
