From the Digity Blog

Is Your SEO Positive or Negative?

  • By Chris Lunn
  • 08 Mar, 2015
Being top of the search results is a prime goal for most businesses. The higher you rank when someone searches the internet, the more chance you have to get potential new customers into your website and turn them into current customers. Many business owners have figured out the benefit of this and are continuously working hard to create a high search engine optimisation (SEO) with their website’s content. That is great! But there is something that not many businesses are aware of that might be keeping them from reaching the top rankings – Negative SEO.
I know what many of you are thinking, if I maximise my SEO and make sure that everything on my website points to the search engine requirements to boost my website, how can I possible have negative SEO issues? The truth is, not all is fair in love and search rankings. Negative SEO can come from competitors, webmasters, spammers, black hat SEO’s and even vicious marketers. These rogues are working to bring down your website rankings or infuse spam to your visitors.

So what exactly is negative SEO? It is anything malicious that is done to bring down your web site’s ranking in search engines. This can be done by hacking into your website and changing some of the basic information that search engines use to index your pages to keep you from being seen. Hackers can also include malware in your site.

Hackers can also do things within your site that search engines frown upon like fake reviews. Most search engines like reviews but they can detect when you have created your own to boost your rankings. Those looking to boost your negative SEO will gain access to your site and add fake reviews but make it look like you are adding them. This will once again drop your site further down the rankings.

Negative SEO is not limited to those who gain access to your website. It can also occur through malicious backlinks. Backlinks are when one website links back to yours – think of it as posting a link on social media back to a specific page. Normally, these are great because it shows that others are utilising your site’s content and therefore it is relevant to the keywords that someone has searched for. Some businesses try to purchase backlinks to get their website out far and wide. Unfortunately, many of these links come from spam websites. It is better to have a smaller but good group of back links than thousands of spam links – search engines will know the difference and rank you accordingly.

Now the question on everyone’s mind is how do I avoid negative SEO? One of the first things to do would be to check the security of your website and make sure that it isn’t an easy target for hackers/spammers. Another aspect to keep tabs on is where your traffic is coming from and see who is backlinking to you. You can quickly see if your backlinks are from legitimate, good quality sources as you know who would be interested in your content.

Do you think you have been a target of negative SEO or think you might have accidentally caused more harm than good working on your search rankings? We can help sort you out. Get in touch with Digity today and we can review your website and work to bring your
SEO ranking to where it should be.


Digity Blog

By Catherine Dove 01 Nov, 2017

What better way to sell gorgeous products than on a beautiful, sleek and modern website?  

Home by Rachel  provides beautiful home interiors, stunning jewellery and a bespoke range of hand-poured luxury candles. Rachel came to us with a bland but functional website that didn't entice people off the home page, so in our redesign we ensured that the site looked bright, welcoming and interesting.

With large, good quality images and sliders the site began to look a lot more attractive, and the new clearer layout made the site easier to navigate. The intimacy of the brand is represented through the personal feel of the website, whilst the stunning imagery indicates the thought that has gone into each quality product.

By Catherine Dove 31 Oct, 2017

At the end of October a new version of Google Chrome was released that clearly labels any website without an SSL Certificate as ‘non-secure’. This will be shown in the browser bar clearly to the online user.

This will effect a huge range of websites, particularly e-commerce sites or any that contain input fields, like password requests and contact forms. Studies indicate up to 84% of online shoppers will abandon their purchase once seeing that a site is not secure ( Source ). Having an SSL certificate gives your website the green padlock, reassuring customers that they are in a safe location to purchase goods and enter their details.

Not only do your customers prefer secure sites, but Google does too. With Google favouring secure sites, your search engine rankings are more likely improve and your conversion rates more likely to increase. It’s simple!

Get in touch with our expert team today on 01189 100 012 for more information on how to ensure your website is living up to its potential online.

By Ellie McDaniel 30 Oct, 2017
In a world where everyone is a 'Professional iPhone Photographer' and point-and-shoots are as affordable as ever, it's important that your business stands head and shoulders above the rest by using professional photography. Anything other than that for your business won't say much for your product or brand and it's unlikely to hit the right spot with your intended target audience.

So now you know you need professional photography, but how can you justify the cost? Good quality photographs can be used for a multitude of different promotional activities, from social media to company vehicles to print marketing - the list is endless! Make the most of the photos you've had taken by using them across a variety of channels - elevating your brand and giving more people the opportunity to see your work.
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