Running a business within the property sector is often a stressful, time-consuming and pretty hectic occupation. This makes marketing often a 'nice to do' rather than a 'must do' each week for some companies and that's typically what holds them back. We know at Digity that having a strong, consistent marketing strategy makes all the difference between a good year or a bad one.

Here are a few examples to build up some inspiration:
Make sure your website is inspiring & kept up-to-date If your website doesn’t show off your business in all its glory, then how will your customers understand the quality of your work?Ensure all your services are represented on your website, and that visually it is easy to navigate and understand. These are just the basics - your website should be optimised for mobile, ensuring it looks top-notch on all platforms. Search engine optimisation is also essential to rank effectively on Google, so if you are not sure where you rank now, you should start thinking about it!
Here are two websites we have created recently to get you thinking - especially about how you showcase your portfolio of work to help attract more customers more regularly:

Develop a Strong Social Media Presence Work out the best place to be seen on social media based on your target demographic and then set your stall out to build visibility. Whatever sector you work within, social media offers you a fantastic opportunity to show off your finest work. For creative businesses who effectively make/transform something special such as architects, builders, kitchen / bathroom companies, landscapers and interior designers, Instagram is the perfect platform to show before and after photos, exciting new project developments and ongoing exciting progress.
Once you are popping up on potential customers’ feeds, you will be top of their mind when they (or one of their friends) need to use services that you offer. Additionally there are some very powerful advertising opportunities which can be highly targeted to suit your audience.
Check out Anthony Mullan furnitures Instagram account to see how you could benefit from social media: https://www.instagram.com/anthonymullanfurniture

Email StrategyEmail is often overlooked but a strong email strategy keeps you top of mind for interested potential customers. We have seen fantastic results from monthly email newsletters, especially when they feature a new product or service. For example, many of our clients will use email campaigns to highlight when they have offers on, are hosting events or just want to highlight a range of new products/services available. These campaigns lead to direct sales - which is why our clients keep running them.
Email campaigns are perfect for businesses in the property industry as photography of home interiors and products can look very impressive. Inspiring imagery is a great way to make an email unique and eye-catching, encouraging customers to have a look at your website and your recently featured products or sales.

Show Off Your Showroom
If you are a business that relies on a fantastic showroom giving potential customers the opportunity to experience, touch and observe some amazing products, marketing the quality of your showroom is essential. Whether you are exhibiting carpets, kitchens, bathrooms or something else, you need an online marketing strategy that will let customers know what you have on offer.
You can use all the above platforms to advertise the range of products you have available. For instance, if you have a snazzy new free-standing bath up in the showroom, tell people about it on social media! Use email campaigns to market your new range of quirky and unique kitchen tiles, and ensure your website is filled to the brim (and regularly updated!) with quality imagery of your space. Think about advertising a ‘product of the week’ from your showroom, or a monthly theme, such as ‘The modern kitchen island’ or ‘Crazy kids’ carpets’.

We have a fantastic team who have years of experience specialising in creating marketing content that really makes a difference to your sales, your development and your business success! Don’t hesitate to get in touch on 01189 100 012 to arrange your free consultation on what we could do for you.