Top Tip : Research your competitors to gain insights about your market. This can be achieved by scoping out other businesses’ websites, pricing updates, press releases, newsletters , and more. Why : Your potential customers are reviewing your competitors before committing to a purchase, so why can’t you? Whether you’re looking for inspiration or price matching, your competitors are an invaluable resource. When : Make this a week or bi-weekly activity to stay on the ball. By staying updated on events, news, and conversation topics by comparable businesses in your industry, you can better position your offering. Pro Tip : You should also look at what your competitors are posting on social media and how their followers are reacting. Use this information to keep your followers informed.