The Dos and Don’ts of Twitter

Social Media is an incredibly powerful tool, however it won’t just automatically help your business. You need to know how to create an accessible and relevant page, attract followers and how to keep them entertained and loyal. If you do it right, Twitter could be your right-hand man, attracting browsers and turning them into loyal customers. If used badly, Twitter is a waste of time and can even turn potential customers away.

First, you need to be accessible and easy to find. Make sure your Twitter name is close to your business name and have an engaging and clear profile description, explaining what you do and how to find you. Include key words, such as your local neighbourhood, your focus, ideals and a link to your website. Your profile picture and header photo should be related and eye-catching. Your business logo is always an affective profile picture, but make sure your header is colourful and interesting.

Once you have your effective and engaging page it’s ready to get started! Have a scroll though this infograph for how to attract and keep loyal followers on your Twitter page.