From dance routines to monthly trending challenges, TikTok has certainly captured the attention of the world. The media app can be used to create short but interesting videos, leaving you flicking for hours. The well-loved app was first released in 2017 after originally launching as Douyin in September 2016. It wasn’t an immediate success, taking its time to capture the attention of the global public and become a media sensation, growing from 500 million users in 2018 to 800 million active users by 2020. 

As the world was flipped upside down in March and new lockdown measures were set in place in many countries, people all over the world needed to find a new way to entertain themselves. As the months went by, TikTok started to be shown across many news channels - inviting more users and catching the eye of the celebrities that soon started getting involved. 

It’s super easy to pick up and learn. Thanks to the useful music and video creation software built into the app, it is easy to pick up whether you are a young creative or an older creative. A lot of TikTok’s videos are made of ‘How-To’ clips which provide insights into how to use TikTok better - so once you’re up and running, you’ll be learning in no time.

TikTok has built a community that enjoys engaging in content. Whether this be creatives using the ‘Duet’ feature to react to other video creators, trending dance challenges or even using the live feature to connect further with your following.

Users create extremely compelling content - take M&S, for example. If you haven’t seen the recent TikTok phenomenon of ‘Percy Pig HQ’, you’re certainly missing out.

If you’re looking to use TikTok to captivate your audience, then you’ll need to make sure you use the right hashtags! Many small and big businesses use TikTok to show brand experience and ‘Behind-the-Scenes’ content. For example, SMEs love showing their brand packaging and often wrap their TikTok orders to show other users what their customers are loving and ordering - which definitely helps to convert a few more orders.

What’s so great about showcasing your brand on a platform like TikTok? Well, it’s super quick, fun and easy to make content. With a length of 15-30 seconds the only option for videos on TikTok, you have to keep it short and sweet. The content is definitely high energy. Showcasing your brand on TikTok allows you to build your own community, and even respond creatively to comments and FAQs through more video content.

Not only that - TikTok is the hub for some of the most niche and peculiar videos, so don’t be afraid to get yourself out there. You’ll be surprised what captivates the TikTok audience. The best part of TikTok as a creative is learning how other creatives use the platform, create artwork, adverts, key rings and much more. Why not download it today and see what keeps you scrolling for hours?