A Quick Trip Back to 2011

When I set-up Digity in 2011, it was a glorious time. Google Ads did exactly what you needed them to, websites were king, I had hair, and if you asked anyone what an influencer was, the best they could probably come up with was Jesus. Fast-forward to 2025 and the digital landscape has evolved at a frenetic pace — one only a super-marketing athlete could keep up with. Luckily for you, I’m all about giving back. So let’s skip the nostalgia and get down to business...

Why should you care what AI thinks of your business?

The Buyer Journey Has Changed — Again

In the old days, you’d go on Google, type in a few keywords, find some websites, maybe read a few reviews or ask around, and then get in touch. Simple.

Now, that 'simple' little journey is evolving — fast!

People are talking to ChatGPT, Copilot, Gemini and other AI assistants. They’re not just asking for advice, guidance or help; they’re asking for opinions. Let’s say your company is ABC Co. and you sell legal services. I might need your help, I may have even been recommended to you, but now, it’s entirely feasible that I’ll ask my AI what it knows about you before I take the leap and get in touch.

That might include:

• How well you fit what I actually need
• Background on your business and team
• Strengths and weaknesses
• Or worse, a direct comparison with your competitors

Can you see where this is going?

You’ve gone from landing your next best client to being transported back to the Colosseum in 44 BC where you're on your knees in front of Julius Caesar, waiting for the thumbs up or down (guess who re-watched Gladiator recently?).

The Good News: You Can Influence the Verdict

As dramatic and potentially unfavourable as the AI summary might be, there’s hope.

Imagine Caesar got distracted and was invited to a year-long pottery-painting convention. Every night, you could sneak into his room and whisper sweet nothings about your business in his ear. Over time, he might come around, realising you’ve got more value than he first thought, as you fill his mind with new angles, depth and perspective.

That’s exactly what you can start doing with AI today.

By consistently updating and adding content that reflects your expertise, culture, and credibility, you’re effectively training AI to form a more positive, relevant opinion of your business.

Try This AI Prompt to See What It Thinks of You

Here’s a simple but powerful way to test your digital reputation.

Paste this prompt into your AI of choice (ChatGPT, Copilot, Gemini etc.) — and see what comes back:

Prompt:
“Based on what you know about [insert your company name] from what we put out publicly (excluding what we’ve discussed directly): who would you say we suit? What are our strengths? What sort of typical budget does a company need to engage us — and what should they expect? Where do we sit, how do we compare, etc.? Are there any reservations about working with us or potential weaknesses?

After you answer, please let me know how you compiled these answers i.e. your sources of reference, etc.

For context, the curiosity is threefold:

1. We’re genuinely interested in your view in case any prospective clients also ask about us;
2. We want to understand what we’re putting out (or not) that contributes to you forming that view; and
3. Where we can focus to help improve our positioning if your response isn’t aligned with our goals.

Thanks.”

Always say “thanks” — it’ll help when they take over. 😊

Turn AI’s Perception Into Your Advantage

This exercise gives you a fascinating window into what AI — and, by extension, your cold prospects — might think based on your public footprint.

It’ll highlight any content gaps, inconsistencies or weaknesses in how you’re represented online.

From there, build a content strategy that reinforces the version of your business you want AI to know and trust.

And if you need help crafting or amplifying that story...

👉 Get in touch with Digity. We’ll make sure Caesar of the modern era, gives you the thumbs up.

Notes about this blog post...

• This post came from a Chris Lunn original masterpiece - I'm not even sure all the AI's in all the land could link Russell Crowe to chatGPT like this
• Yes I had my chatGPT proof read it
• It asked me if I'd like it to evolve my structure and add some headings for SEO and people scan reading - I said yes.
• As you can see, it created some magnificent graphics in about 90 seconds each - that was a particular highlight!

So, there's a LOT of talk and hype about AI taking jobs, ruining the creative process and pumping out vanilla content. I agree, they are all risks and the downside of AI being used by lazy people, however, if you can put some time in and a bit of imagination, it's amazing what can be achieved - it should make you stronger, not replace you.