From the Digity Blog

What Your Competitors Know About Cyber Monday

  • By Ashley Timms
  • 21 Nov, 2016

To say Cyber Monday is popular is an understatement. Last year, Currys were selling 30 TVs a minute . Throughout the UK, online shoppers spent a whopping £968m, a whole £248m more than in 2014. Clearly, Cyber Monday isn’t just another trading day. Instead, it’s a day where your company could be profiting while your customers remain at the office or in their homes.


Maximising Your Online Shop

The keyword for this sale-inducing holiday is “cyber.” With everything online, your customers and target market are going to be looking online for updates and information. By updating your social media pages with information such as new deals, how much stock is left, or even your updated and expedited shipping rates, they’ll be more likely to visit your online shop. A great way to create buzz and gain attention for your company is to offer a new sale or incentive every hour. This will have buyers tuning in all day with anticipation to see what else is coming.

Cyber Monday is also a great day to reveal new products. In addition to sales, your target market will be looking for ideas for their holiday shopping. By advertising something new, you’ll be there to be found right when potential customers are looking.

Offline Sales and Opportunities

Even if you don’t sell services or products online, you can still participate in Cyber Monday. You can create deals or incentives to draw in attention and opportunities. Some ideas include discounts for future services if booked on Cyber Monday or even gift cards for future purchases. A reminder of gifts is always good for your market to hear as it may be the perfect gift that they hadn’t thought of before.

Social media can be used to gain attraction and drive traffic to your website where you can offer those incentives. You can also use social media to get your market to focus on your brand. By creating a contest, in lieu of a Cyber Monday sale, participants can provide you with their details to win a prize. With all of the entries, you will have a fresh list to target for your holiday marketing.


Preparation is Key

Of course, the only way to build up the anticipation for your Cyber Monday deals is to start early. By teasing your followers on social media and your clients in the real world with potential deals, they’ll be waiting eagerly by the time Cyber Monday rolls around. Preparation for this includes both online and offline advertising as well as landing pages for your website or dedicated pages for your new products.


Just make sure you aren’t advertising too early. If you pump out too much stimulation about your deals, your audience will become inundated and then tune you out when it’s time to sell. Keep things simple and exciting and start ramping up about a week before the big day.


Where Did it All Start?


The largest shopping season of the year is based on the occurrence of Thanksgiving, the American holiday. In America, the holiday season isn’t considered to have begun until after Thanksgiving which falls on the last Thursday of November each year. Most people take the next day off from work to have a long weekend. Shops around the country noticed the trend and lowered their prices to coax eager shoppers in to kick off the holiday season. Known as Black Friday , the sales, specials, and discounts actually extend throughout the weekend.

But, the deals don’t stop there. Also making its way across the pond in 2010 is Cyber Monday, a day filled with lowered prices and sales exclusively available online. This started with electronics and devices going on sale but other vendors have joined in to make it an extremely profitable day.


Here at Digity, we have the tools to help you succeed on this big business days. Get in touch with us to see how we can drive opportunities to accelerate your sales.


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